5 Ways SEO Experts Are Succeeding In Local Search With The Automated SERP API

This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.

You know the story, every SEO professional learns and uses the same methods to build their SEO strategy.

So, how do you discover hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?

How do you elevate yourself from just a professional to an SEO expert?

Where do you get actionable insights that help you claim top SERP position?

Experienced digital marketers know that in order to earn a top position on the SERP, they need to understand how the SERP works.

The solution: Actionable search insights can be discovered through SERP APIs.

Being able to see what makes or breaks a top spot in search will help you create a winning strategy.

Savvy digital marketers use SERP APIs, or SERP scrapers, to create:

Before you take your first steps towards a stronger local SEO strategy, let’s dive into what a SERP API is.


SERP APIs are automated tools that pull public Internet databases from SERPs.

They focus on giving you online data of paid and organic search results from different keywords and queries typed into search engines.

SERP APIs can help you outrank your competition by:

1. Automatically targeting unique parameters, including:

2. Automatically analyzing different functions of search engines, such as:

These two automated public data sets help you:

SERP API screenshot, October 2022

What Are SERP APIs Used For?

SERP APIs, especially automated ones like Bright Data’s SERP API tool, help you:

1. Uncover & Repair Bad Reviews & Press To Increase SERP Rankings

You can use SERP APIs to manage your organization’s online reputation.

Worried about bad PR? Be careful so you can get ahead of it.

Wondering if bad reviews are causing your products to appear lower on SERPs? Find out in seconds.

SERP APIs can help you and your team with Online Reputation Management (ORM).

How? Quickly scraping all public web data from search engines and seeing, at a glance, what pages rank highest – for positive and negative reasons – when searching for branded keywords or product keywords.

Your automated SERP API tool will show you how your brand is positioned to the public, and how its position is influenced by these factors.

From here, you can develop a superior strategy that counters any negative content with positive content – ​​leveraging the insights gleaned from SERP website data to optimize your brand’s reputation and reach.

For example, SEO teams can see how their reviews and ratings compare to their competitors and monitor for any negative press or comments about their brand.

Using an automated SERP API can quickly show the types of sites that appear first in searches and whether or not they place the brand in a favorable position.

2. Build Your Strategy With Real-Time Keyword Research & Web Data

Traditional SEO tools rely on historical data to give you insights, providing results or data from a week ago or longer.

Often they do not give users the option to search by city or other detailed parameters. This becomes a problem for local SEO specialists because search engine results for a keyword in Miami will appear differently than they will appear in Orlando.

It’s time to get ahead of your competition by creating your strategy from real-time network data.

How? SERP APIs have the ability to scrape public web data from search engine results pages in real-time from any country, city or location, making it perfect for international SEO and local SEO.

You’ll be able to build local SEO strategies and ORM strategies that improve your brand’s ranking position across locations in real time.

Using an automated SERP scraper you can:

3. Automatically See Search Trends & Discover Content Gaps

You can use SERP APIs to uncover search engine trends and expose gaps in your content marketing strategy.

The web data collected by SERP APIs can identify new, trending content ideas – such as blogs, articles or videos – that can help you create and manage high-quality content that generates organic traffic.

How? An automated SERP API can give you instant insight into what your 2023 content strategy should contain.

4. Get Instant Insights Into The Most Effective Title Tags, Meta Descriptions & Backlink Opportunities

SERP APIs retrieve titles, tags, and descriptions from SERPs.

This means you can see the content you need without having to navigate through hundreds of SERPs.

With this information, you can better optimize your pages so that they appear higher in searches than your competitors’ pages, products or services.

How? By scraping competitor results, public websites and content, you can identify areas to improve your own title tags and meta descriptions.

You can also find untapped backlink opportunities to further improve their pages and ensure they appear first in trending search results.

The best part? You can do this automatically.

5. Automate Your SERP Scraping Tasks With SERP APIs

SERP APIs can automate the process of scraping SERPs.

If you’re a local business with many locations or an international SEO professional using a local SEO strategy for international rankings, you know this all too well: Many different elements can affect the results displayed on a page, including location, search history, and device.

SEO agencies also have multiple clients, and it can take hours to complete manual scraping for each one.

As a result, it is not possible to manually poll SERPs and return accurate, real-time results.

How? SERP scrapers allow you to automate and pull web data from countless sources simultaneously, enabling your teams to gather large volumes of data faster and have greater visibility into their position in search results.

Many web data providers offer SERP APIs that require little or no experience to scrape web data from results pages.

These tools are specifically designed to target all major search engines.

Similar to data collection infrastructure, some tools even come with unblocking technology attached, and more importantly, the data provider will automatically update SERP APIs after search engines make changes to the result pages – ensuring accurate and uninterrupted real-time web data collection.

This is extremely important considering that constant changes are made to the structure and algorithms of SERPs, and new features are added to these pages more often.

Equip Your SEO Teams With Safe SEO Automation, Today

SERP APIs can provide you with the additional tools you need to optimize your strategies for ORM, localized SEO, content optimization, real-time rank tracking, and other SEO-related projects.

With the help of SERP APIs, collecting accurate, real-time SERP web data has become a significantly more manageable task and has provided SEO teams with a direct line to different audiences and SERPs around the world.

Test Bright Data’s SERP API, now!

Is Google Analytics API free?

Basic Google Analytics is free and Google is trying to prevent people from abusing it and driving heavy users to their premium service.

Is Google Analytics free forever? Google Analytics works on the hybrid model, which means it offers the free service as well as a paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charge.

Is Google Analytics paid or free?

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version of Google Analytics 360 (GA360) is the paid version of Google Analytics with a tiered price.

Can I use Google Analytics for free?

Google Analytics gives you the tools, for free, to understand the customer journey and improve marketing ROI.

How do I set up free Google Analytics?

Start with data analysis

  • Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
  • Set up Analytics on your website and/or app.

Is Google Analytics Free 2022?

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app. It integrates with Google Ads, Search Console, Google Optimize, Google Tag Manager and other Google products. It is a powerful tool for analyzing traffic, audiences and user behavior.

Is Google Analytics free vs paid?

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version of Google Analytics 360 (GA360) is the paid version of Google Analytics with a tiered price. Both versions can be used for tracing in all Visiolink applications.

Does Google Analytics provide API?

Introduction. The Google Analytics Reporting API v4 provides programmatic methods for accessing reporting data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Build custom dashboards to display Google Analytics data.

How do I find my Google Analytics API?

In the dashboard view, click the ACTIVATE APIS AND SERVICES button and then search for the Analytics API. Enable the “Analytics API” by clicking the “Enable” button above. Then click on the Credentials, then click on Create Credentials button and select OAuth client ID option.

How do I enable Google Analytics API?

To start using the Analytics API, you must first use the configuration tool, which guides you through creating a project in the Google API Console, enabling the API, and creating credentials. To set up a new service account, do the following: Click Create credentials > Service account key.

Can Google Analytics track API calls?

After installing GoogleAnalyticsTracker into your project, you currently have two options for tracking your API calls: use the Tracker class or use the included ASP.NET MVC Action Filter. Here’s a quick demo of using the Tracker class: 1 Tracker = new Tracker(“UA-XXXXXX-XX”, “www.example.org”); 2 tracker.

What are the types of SERP?

What are some of the most popular SERP features?

  • Adwords (Below)
  • Adwords (Top)
  • Featured Snippet.
  • Image Pack.
  • In-depth Article.
  • Knowledge Card.
  • Knowledge Panel.
  • Local Package.

How many types of SERPs are there? SERPs typically contain two types of content – ​​“organic” results and paid results. Organic results are lists of web pages that appear as a result of the search engine’s algorithm (more on that shortly).

What are the basic elements of SERP?

The organic search results, query and ads are the three main components of the SERP, However, the SERP of major search engines, such as Google, Yahoo!, Bing, Petal, Sogou can include many different types of enhanced results (organic search, and sponsored) like rich snippets, images, maps, definitions, …

What does the SERP stand for?

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) typically include paid search and advertising payments (PPC).

What is the importance of SERP?

SERP is important because the higher a company’s website ranks, the more searchers will click on the website. This is done in several different ways, our Omaha SEO experts suggest using relevant keywords, meta tags and descriptions and backlinking strategies.

What are the types of SERP?

A search engine results page is a list of various results that a search engine delivers in response to a search query. Basically, the SERP consists of three types of search results: organic results, paid results and rich results enhanced with different features, such as images, videos, rating stars, etc.

What are the 3 common elements for each result on SERP?

Three factors drive the appearance of Web Links in SERPs: Type of query â Web Links appear primarily for branded terms. Website traffic – Website Links are much more likely to appear on large branded websites with higher traffic. Implementation of a SearchAction anchor on the site.

What are SERP positions?

SERP positions are, simply put, the positions a website holds in organic search, for example, if your website is well optimized, it will normally hold the number one position when searching for your company name. The number one spot starts and is calculated from the highest result under any paid ads.

What does SERP mean in business?

A supplemental executive retirement plan (SERP) is a set of benefits that may be provided to high-level employees in addition to those covered in the company’s standard retirement savings plan. A SERP is a form of deferred compensation plan.

What is SERP example?

SERP features are elements that appear on Google’s search engine results page that go beyond the traditional â10 blue linksâ. Common examples of SERP features include Featured Snippets, Knowledge Panels, video carousels, and image packs.

What does SERP stand for?

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) typically include paid search and advertising payments (PPC).

Is Google API key free?

Google allows you to make 1000 API requests per key for free.

Is Google API free or paid? Note that the Maps Embed API, Maps SDK for Android, and Maps SDK for iOS currently have no usage limits and are free (using the API or SDKs is not applied against your $200 monthly credit).

Is Google API free?

All use of the Google Search Console API is free. However, it is subject to limits of use.

Do you have to pay for Google API key?

Stay organized with collections. Save and categorize content according to your preferences. API Keys are currently free. If you use Cloud Endpoints to manage your API, you could incur costs at high traffic volumes.

How many Google API calls are free?

By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. But the number of requests to the API is limited to a maximum of 10 requests per second per user.

Is Google API free for business?

Usage Fees The Google My Business API is available to registered users free of charge. Was this helpful?

Does Google API cost money?

All Maps Embed API requests are available for free with unlimited usage.

How can I get a free Google API key?

Go to the Google Maps Platform > Credentials page. On the Credentials page, click Create credentials > API key. The API key created dialog displays your newly created API key. Click Close.

Can you use an API without a key?

While most APIs require access via API keys (which are similar to passwords), or have complex methods of authentication and authorization, there are also quite a few APIs with no requirements at all. This is especially useful for beginners as it means you can start exploring different APIs right away.

Is Google API free for business?

Can I get Google API key free?

Once you have an account and a free Google Maps API key, you can start working with the API directly. The key is a unique identifier that authenticates requests for your application.

Do Google API keys cost money?

API Keys are currently free. If you use Cloud Endpoints to manage your API, you could incur costs at high traffic volumes. See the Endpoints pricing and quotas page for more information. 240 API calls per minute.

Is Google API free for business?

Usage Fees The Google My Business API is available to registered users free of charge. Was this helpful?

Does using Google API cost money?

All Maps Embed API requests are available for free with unlimited usage.

Does Google have an API for search results?

The Google Custom Search API allows you to build your own programmable search engine. You can choose to have your search engine return both web and image results. The search engine can be configured to return results from a specific website, or from several websites on a particular topic.

Does Google have a public API? Public APIs and services are globally visible across all Google Cloud projects. Examples of public Google Cloud APIs and services include: BigQuery API. Cloud Storage.

How can I get Google search results in JSON?

GET YOUR GOOGLE SEARCH API KEY Accessing Google’s Custom Search JSON API requires the use of an API key. To obtain this key, navigate to the Custom Search JSON API page and click Obtain Key. Select an existing project, or create a new one, and click Next. Note and copy your API key.

Is SERP API free?

trusted by some of the biggest brands worldwide. Start using the API – It’s free! Our powerful cloud infrastructure is built to handle high-volume API requests without the need for queuing. Tailor your automated search queries based on a range of options, including location, language, device and more.

Is there an API for Google search results?

While scraping is not permitted under their terms of use, Google provides an alternative and legitimate way to capture search results. If you hear yourself asking, “Is there a Google Search API?†the answer is a resounding YES.

How does a search API work?

Search APIs are software components that allow developers to seamlessly introduce search capabilities to websites and applications. They provide back-end tools for indexing documents, querying various types of data, managing cluster settings, viewing search analytics, and more.

How do I search in API?

The Search API is an XQuery library that combines search, search analysis, search grammar, facets, fragments, search terms, and other search application functions into a single API. You can interact with the Search API via XQuery, REST, Node.

What is a search query in API?

The Query API provides search and suggests methods for building a search interface or embedding search results in an application. For web applications with minimal requirements, consider using a search widget. For more information, see Create a search interface using the search widget.

How API works step by step?

An API is also an abstraction of the web server. The application (such as a web or mobile application) will make an API call for a set of data to display for the end user to consume. The request is made through the API, which accesses the web server to retrieve the requested data, which is filled in the user interface.

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