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Search Engine Optimization (SEO) puts your information at the top of a customer’s Google search, a difficult goal. But a local SEO plan can provide better results. NEW YORK – Real estate professionals use search engine optimization (SEO) to be more visible in Google search results, but it’s a challenge: There’s a lot of competition….
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What is search engine marketing vs SEO? What is SEO vs SMO vs SEM? So let’s start with a quick explanation of each: SEO stands for search engine optimization. SEM stands for search engine marketing. SMO stands for social media optimization. What is the difference between marketing and search engine marketing? SEO focuses on the…

Local SEO for Law Firms: Get More Local Clients
Law is a competitive industry, especially when it comes to SEO. But if you just focus on the big keywords in the search for traffic, you can waste a lot of effort. A location binds most searches for legal issues or services. You want to appear in the most relevant results, targeted at local searchers….

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SEO is arguably the most sustainable and consistent form of lead generation for photographers (and many other small businesses). However, we often “put it off” until later because we don’t know where to start or what advice to follow. To simplify things and cut to the chase, let’s review the most common SEO mistakes that…