Google is one of the real powerhouses of the internet. Owning over 86% of the search engine market, Google organic search accounts for 59% of the world’s total web traffic. With that in mind, law firms cannot afford to sleep on Google. After all, people use Google every day to actively search for lawyers and…
Are you interested in marketing your business to the right people? Sometimes that’s all it takes for a business to flourish, as you can’t expect a company to experience success if no one knows it exists. The problem comes with the direction of marketing, as there are a number of ways to market a company….
How can I create backlinks for my website for free? What is a backlink in digital marketing? A backlink is when one website links to another with anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over…
In the current economic climate, marketing teams are stretched thin and expected to do more with less. If you’re a marketer focused on generating revenue from local areas, then you know you’re facing stiff competition that will slow down your local marketing initiatives. In times like these, it’s important to maintain a consistent framework of…