What hoteliers should know about Google’s latest (August 2022) update | By David Scott
Google recently launched (August 2022) a “helpful content update” to encourage more people-focused content. Because of this shake-up, many search rankings have changed and will continue to do so for weeks to come.
What has changed?
Google doesn’t want people to game the system and just produce content to rank well on search engines, they want people’s first content, and they will reward and penalize accordingly.
So people who write blog posts purely designed to get traffic and haven’t focused on serving their audience will lose out.
Interestingly, Google has stated that the length of a blog post is not a definitive ranking factor, so quality over quantity of words will continue to be imperative.
What does this mean for hotels?
Hotel blogs should stick to topics in which their hotel is positioned to be an expert. The presence of a hotel within a community is in itself a strong indicator of authenticity and should be exploited in a content strategy.
Hotels looking to maximize their SEO should look for niche opportunities related to their topic and purpose.
If a hotel is located in a trendy arts district, for example, and is already integrated into that community, it has the credentials to produce original content around relevant topics. This gives hotels the edge over opportunistic bloggers.
Tip: Your staff’s input could be helpful if you, for example, based opinions on your chosen niche terms from their perspective.
Niching down is more important than ever.
Forget about ranking for general search terms that contain hotels or accommodations, you will never rank at the top of the Search Engine Results Page (SERP). Instead, focus on your hotel’s niche and keywords related to your niche.
The foremost opportunity with this update is that hotels will be able to stand out better with their content because they are credible local experts.
Hoteliers need to repurpose their SEO content and get more niche focused on original insights and first-hand knowledge. A solid local SEO strategy should support this, which will help your hotel rank well overall.
How existing content is being affected
Content that Google considers unhelpful will begin to rank over the next few weeks and lose its rank. The process is automated with Google AI screening out websites that fail the new criteria. It could take months for sites that have since made improvements to see a return to their previous state.
The update started with English-language websites and will be rolled out to affect other languages over the coming weeks.
You could suffer if your blog posts were written by a professional and didn’t have a unique touch or original content.
The important thing to remember is the relevance of your posts to answer the questions the keywords are being optimized for. If the reader leaves with many unanswered questions and searches further, this will signal low relevance, which will hurt your SEO ranking.
What can you do?
Start removing unhelpful content from your website and focus on your chosen niche. Make sure you are credible within your niche based on how your hotel positions itself.
Think quality over quantity content, because a lot of “unhelpful” content designed to get traffic will hurt your overall SEO even if you have some gems in your content catalog.
Takeaways
Hotels are in a solid position to benefit from this upgrade because they have a genuine demand for local knowledge and community connections. Hotels need to be strategic about the content they produce and ensure that keyword relevance matches their strengths and expertise.
Keep your audience in mind when you produce content, and make sure you answer their questions!
David ScottIndy Hotel Management
4 Strategies of Growth of the Brand The four strategies of the brand are extension of line, extension of brand, strategy of new brand and strategy of brand of flanker/combatant.
What is considered a luxury hotel?
A Luxury Hotel is considered a hotel that provides a luxurious accommodation experience to the guest. There are no set standards (such as stars) for luxury hotels. Often 4 or 5 star hotels describe themselves as “luxury”. This also means that any housing type can use the term ‘luxury’.
What features make a hotel luxury? 7 Features That Make Any Hotel Feel Like A Luxury Hotel
- Simple Booking. …
- Fast, Friendly First Contact. …
- Really Cheerful, Helpful, Knowledgeable Staff. …
- Distinctive, Well-Featured Guest Rooms That Are Just What You Asked For. …
- On-Site Services That Delight. …
- Variety of Great Food and Drink.
What is the difference between upscale and luxury hotels?
“If you look at the typical size of luxury hotels, they’re generally 200 rooms or so, and luxury hotels are 400 or 500 rooms,” Hennessey said. “That’s a big factor in being able to project a different level of service. There’s some overlap, but there’s probably a better-defined distinction between the two.”
What does upper upscale mean?
upper-class means a full-service hotel with high-quality amenities and characterized by superior service, for example, InterContinental.
What does upscale hotel mean?
A high-end full-service hotel facility offers luxury amenities, full-service accommodations, an on-site restaurant, and the highest level of personalized service, such as concierge, room service, and laundry staff.
What is the difference between luxury hotel?
As the name suggested, Luxury hotels are for people who can spend more money. Apart from the basic facilities that a normal budget hotel has, these luxury hotels have additional features like refrigerator, bars, swimming pools etc. Some hotels may charge separately for these extra facilities.
What is the difference between a budget and luxury hotel?
As the name suggested, Luxury hotels are for people who can spend more money. Apart from the basic facilities that a normal budget hotel has, these luxury hotels have additional features like refrigerator, bars, swimming pools etc. Some hotels may charge separately for these extra facilities.
What is considered a budget hotel?
What is the meaning / definition of Budget Hotel? A hotel that provides minimal amenities and services for a lower price than a regular hotel in the area. This type of hotel provides clean rooms that are safe and meet the basic needs of a guest. Additional amenities may be available, but at an additional cost.
What is the biggest hotel brand?
Marriott – the largest hotel chain in the world The hotel chain based in the United States is the largest in the world, after its merger with Starwood Hotels and Resorts in 2016.
What is the largest hotel chain? United States â $14.5 billion Sixty years later, Marriott International is the largest hotel company in the world, consisting of more than 5,700 properties and spread across 110 countries with 30 total brands.
Is Marriott or Hilton bigger?
Hilton and Marriott are two of the largest hotel chains in the world. While Marriott has considerably more properties than Hilton (nearly 1,000), you can be sure that both chains will have a hotel relatively close to your destination: Hilton has 18 brands and more than 6,100 properties across 118 countries.
Is Hilton the largest hotel chain?
Hilton Hotels is the third largest hotel chain in the world. Between 2020 and 2021 more than 600 hotels have been added to the company’s portfolio.
Which hotel chain is the biggest?
Marriott – the world’s largest hotel chain Marriott has a global presence in 110 countries, where there are more than 5,700 properties spread across 30 brands, including the Sheraton brand, which is the third largest revenue generator in the company’s portfolio.
Is Hilton more prestigious than Marriott?
The Hilton brand is ranked number 84 on the Global Top 100 Brands list, as rated by Hilton customers. Their current market cap is $32.46B. The Marriott brand is ranked number 79 on the list of Global Top 100 Brands, as rated by Marriott customers. Their current market cap is $44.20B.
Who makes more money Hilton or Marriott?
Revenue Growth Hilton’s growth was slightly better than Marriott’s before the pandemic, and Hilton’s revenue increased by 13% year over year. from $6.5 billion in 2016 to $9.4 billion in 2019, versus Marriott’s revenues, which grew at an average rate of 11% per year from $15.4 billion in 2016 to $20.9 billion in 2019.
What is the 2nd biggest hotel chain in the world?
Wyndham Worldwide is the second largest hotel chain in the world, with 697,607 rooms in its 9,221 hotels and employing 40,000 people worldwide.
What is the second largest hotel?
| # | name | Rooms |
|---|---|---|
| 1 | First World Hotel | 7,351 |
| 2 | The Venice Resort | 7092 |
| 3 | MGM Grand Las Vegas | 6,852 |
| 4 | Abraj Al Bait | 6,000 |
What is the 3rd largest hotel chain in the world?
Hilton Hotels is the third largest hotel chain in the world. Between 2020 and 2021 more than 600 hotels have been added to the company’s portfolio. The growth of this group remains strong, mainly in the United States. In 2021 Hilton Hotels operate 1,010.
Who built the second largest hotel chain in the world?
With more hotels than Marriott International, but with fewer rooms, Jin Jiang is the second largest hotel chain in the world when looking at room supply. In 2021 the Chinese company Jin Jiang operated more than 10,000 hotels with almost 1,100,000 rooms. The increase was 6.7% compared to last year.
Which company owns the most Hotels?
With more than 7,500 hotels and more than 14,000 rooms in 2021, Marriott International is the world’s largest hotel chain.
Who dominates the hotel industry?
2020 has brought its share of upheaval to the hospitality industry, but not to the top of the group rankings: the undisputed global number one remains Marriott International.
Who owns the most hotels in America?
As of June 2020, the Wyndham Hotel Group was the leading hotel company in the Americas, responsible for approximately seven thousand properties in the region.
Who is the largest hotel company in the world?
Marriott – the largest hotel chain in the world Today the annual income of Marriott exceeds $ 14.5 billion. The leading hotel brand recently announced a redesign for its Sheraton properties that will focus on open design and communal space within the hotel with features such as large communal desks with wireless charging.
How many hotels are in USA?
There are more than 91,000 hotels and motels in the United States, generating more than $194 billion a year according to IBISWorld. More than 52,000 of these are hotels.
Which state in the US has the most hotels? California (14,819 businesses), Texas (13,948 businesses) and Florida (9,225 businesses) are the states with the most numbers of Hotel and Motel businesses in the United States.
How many hotel rooms are there in the US in 2022?
From coasts and valleys to sprawling cities and vast deserts, the United States is full of diverse destinations and more than 91,000 hotels and motels, welcoming millions of guests from around the world each year.
How many hotel rooms are in the US?
US HOTEL INDUSTRY STATISTICS There are approximately 9 million guest rooms in the US including everything from budget motels to 5* hotels. On average, 2% of rooms in all US hotels and motels are occupied at any given time.
Is the hospitality industry growing 2022?
Commercial revenue coverage is expected to increase by 10% in 2022, with carriers tightening terms and seeking rate increases. HospitalityNet, âReport: Hotels Projected to End 2021 Short of $59 Billion in Business Travel Revenue,â September 15, 2021.
How many hotels are in the world 2022?
STR estimates that there are 17.5 million guest rooms in 187,000 hotels worldwide, but no one knows the real numbers. The largest hotel company in the world, by number of properties, is Wyndham Hotel Group, with more than 9,200 hotels as of June 2020.
How are hotels doing in 2022?
The first half of 2022 saw a total of 803 new hotels with 121,029 rooms open around the world with an additional 1,653 hotels and 244,956 rooms scheduled to open by year end. In 2023, 2,658 new hotels with 416,640 rooms are expected to open.
How many hotels and resorts are in the United States?
There are more than 54,200 hotel properties in the United States, filling more than 5 million guest rooms.
How many hotels are in the world in 2022?
STR estimates that there are 17.5 million guest rooms in 187,000 hotels worldwide, but no one knows the real numbers. The largest hotel company in the world, by number of properties, is Wyndham Hotel Group, with more than 9,200 hotels as of June 2020.
How are hotels doing 2022?
Occupancy rates are forecast to continue trending upwards in 2022, averaging 63.4% for the year. After falling nearly 50% in 2020, hotel room revenue will almost return to 2019 levels this year. Non-room aid expenses continued to lag.
How many hotels are there in the world?
In 2019, there are more than 700,000 hotels and resorts worldwide. The global hotel market has more than 4 million hotel rooms worldwide.
Which hotel chain has the most brands?
United States – $14.5 billion Sixty years later, Marriott International is the largest hotel company in the world, consisting of more than 5,700 properties and spread across 110 countries with 30 total brands.
What is the number one hotel chain in the world? 1/ Marriott International With more than 7,500 hotels and more than 14,000 rooms in 2021, Marriott International is the world’s largest hotel chain.
Which hotel company has the most brands?
Marriott – the world’s largest hotel chain Marriott has a global presence in 110 countries, where there are more than 5,700 properties spread across 30 brands, including the Sheraton brand, which is the third largest revenue generator in the company’s portfolio.
Which hotel company is the largest brand in the world?
Marriott International Marriott is the largest hotel chain in the world by the number of available rooms. It has 30 brands with 7,642 hotels including 1,423.
Who is the largest hotel management company?
The largest hotel management company in the United States is Plano, TX-based Aimbridge Hospitality, with a whopping 182,000 guest rooms and 1,400 hotels in its portfolio. Aimbridge merged with the former second largest hotel management company, Interstate Hotels & Resorts, in 2019.
Which hotel has the most market share?
| # | name | 1 d |
|---|---|---|
| 1 | Marriott International 1MAR | 1.86% |
| 2 | East Country 24661.T | 0.99% |
| 3 | Hilton Worldwide 3HLT | 2.21% |
| 4 | Las Vegas Sands 4LVS | 1.38% |
What is the 2nd biggest hotel chain in the world?
Wyndham Worldwide is the second largest hotel chain in the world, with 697,607 rooms in its 9,221 hotels and employing 40,000 people worldwide.
What is the 2nd biggest hotel chain in the world?
Wyndham Worldwide is the second largest hotel chain in the world, with 697,607 rooms in its 9,221 hotels and employing 40,000 people worldwide.
What is the second largest hotel?
| # | name | Rooms |
|---|---|---|
| 1 | First World Hotel | 7,351 |
| 2 | The Venice Resort | 7092 |
| 3 | MGM Grand Las Vegas | 6,852 |
| 4 | Abraj Al Bait | 6,000 |
Who built the second largest hotel chain in the world?
With more hotels than Marriott International, but with fewer rooms, Jin Jiang is the second largest hotel chain in the world when looking at room supply. In 2021 the Chinese company Jin Jiang operated more than 10,000 hotels with almost 1,100,000 rooms. The increase was 6.7% compared to last year.
What is the 3rd largest hotel chain in the world?
Hilton Hotels is the third largest hotel chain in the world. Between 2020 and 2021 more than 600 hotels have been added to the company’s portfolio. The growth of this group remains strong, mainly in the United States. In 2021 Hilton Hotels operate 1,010.
Which hotel chain has the most properties?
Wyndham is the largest hotel chain with 6,367 locations.
Which hotel brand has most properties?
Global hotel chain, Wyndham Hotels & Resorts, leads the ranking of the best hotel companies by number of properties. In September 2021, Wyndham accounted for nearly nine thousand units in its global portfolio, making the company a key player in the global hotel industry.
Which is the largest hotel chain?
Marriott is the largest hotel chain in the world by the number of available rooms. It has 30 brands with 7,642 hotels including 1,423. 044 rooms in 131 countries and territories. Between 2020 and 2021 the number of Marriott International rooms increased from 1,358.
What hotel company owns the most hotels?
With more than 7,500 hotels and more than 14,000 rooms in 2021, Marriott International is the world’s largest hotel chain.
