Google Local Pack: What is it?
Google Maps is a tool that we take for granted.
Looking for a delicious new restaurant? Google Maps finds the hottest spots near you.
Need a local plumber? Google Maps will show you the providers with the best customer reviews.
Google Maps provides a massive benefit to users looking for businesses – and to businesses looking to attract customers.
That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic.
What is the “Google Local Pack”, you ask?
In this guide, we’ll tell you all about it, the features that matter most, and how to use it to drive leads to your business.
What Is The Google Map Pack?
The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in Google’s local search results that displays the top-ranked local listings for your location or the search location.
In the Google Map Pack, businesses are listed next to their geographic location, contact information, hours, and other helpful information.
Users can click on a listing to learn more about the company, call the contact number, or pull up Google Maps navigation to the physical location of the business.
Screenshot from Google, September 2022
How It Works
The Google Map Pack is displayed as a set of three or more Google Maps results when a user searches for a local business. Google calls out the search result that its algorithm interprets as most relevant to their search.
These Google Maps results will usually show above the traditional organic search results because the algorithm understands that the user’s search intent is to find a physical location.
The Google Map Pack makes it easy for users to find the specific business they are looking for or browse businesses in a particular category (eg restaurants, retail stores, etc.).
The Map Pack provides the business’s contact information, address, website link, hours of operation, prices, photos, customer reviews and more.
Local Map Pack Statistics To Know
Nearly 1 in 3 of all mobile searches are location-specific, and Google is the top search engine that users use to find local businesses.
In fact, 99% of consumers surveyed by Brightlocal used the internet to find local businesses in the last year.
With that in mind, optimizing for the Google Map Pack is one of the best local SEO strategies businesses can use to drive local traffic.
This starts with creating an online listing and website and then optimizing for the search terms your target audience uses to find businesses like yours.
As mentioned, the Google Map Pack also brings the benefit of displaying customer reviews.
And with 94% of consumers saying positive reviews make them more likely to use a business, this is a feature businesses should consider.
Want to know why the Google Map Pack is important for SEO? Read on and check out more local SEO stats at Search Engine Magazine.
Why The Google Map Pack Matters For SEO
The Google Maps Pack occupies prime real estate in Google’s local search results. This is an important placement for businesses, as the #1 spot gets the highest click-through rate of all the listings.
To rank high in the Map Pack, businesses often need to use local SEO strategies.
The Map Pack is important for SEO because it can be a significant driver of organic traffic if optimized correctly.
Optimizing for the Google Map Pack brings many benefits, including:
Google Map Pack Fields And Features
Google Maps offers a range of features for businesses and consumers – most of which serve to provide a better user experience.
The goal of Google Maps is to make it easy for users to find and interact with the business they’re looking for in a local search.
As a marketer or business owner, there are some important features of Google Map Pack that you should know:
There are many more features that are included in the full Google Business Profile list, including the website link, phone number, photos, popular times, directions, customer reviews and more.
Furthermore, users can contribute to Google Maps to update listings and add additional information.
How Do I Rank In The Google Map Pack?
There is no single guaranteed way to rank in the Google Maps Package.
Rather, ranking in the Map Pack requires a combination of local SEO strategies to improve one’s local ranking.
Here are some basics for ranking in Google Maps:
Create A Google Business Profile listing
The first step is to create or claim your Google Business Profile listing.
This can involve searching and “claiming” an existing business listing or creating an entirely new listing for your business.
Google Business Profile is a free platform that allows you to display your business information and essentially rank in the Map Pack.
However, your ranking position will depend on how well optimized your listing is, how many positive customer reviews you have, how optimized your website is and various other factors.
Once you’ve created or claimed your listing, you can start optimizing for Google Maps by following local SEO best practices.
Optimize Your Listing & Get Reviews
To optimize your listing, you want to fill out as much of your business information as possible (accurately!).
This means adding your address, phone number, hours of operation, website link, business description, tags, photos and all the “features” mentioned above.
Further, there are a number of features that are important ranking factors for your business, such as the number and quality of reviews and keyword usage.
Google itself offers many resources to help you fill out your list.
Follow the Google Business Profile SEO Guide for more tips on optimizing your GBP.
Embed Google Maps On Your Website
Once you’ve created your Google Maps listing, you can embed the map on the Contact page (or similar page) on your website.
Having a map for your business can make it easier for users to find and navigate your physical location.
Also, optimizing your website for local SEO can help you rank in the local organic search results.
Local SEO can help increase your local Map Pack listings and your organic rankings. This gives users plenty of opportunities to find your business before your competition.
Optimize For The Google Local Pack To Get More Traffic
The Google Map Pack helps users find relevant businesses and easily find contact information for their favorite local tours.
If you’re a business owner, optimizing for the Google Map Pack is one key way to drive more local and online traffic.
Local SEO is the main method used to optimize for the Map Pack but involves a variety of strategies.
First is Google Business Profile optimization, which is the primary way to house your listing.
Other strategies are used to then optimize your listing for keywords, get more reviews and ultimately rank above your local competitors.
Want to rank higher in the Map Pack?
Check out the latest local SEO strategies and tips.
Featured image: BestForBest/Shutterstock
Map Pack / Location Pack When a user clicks on one of the listings below the map, a detailed business listing opens. These business listings are part of Google Explore, which is a section of Google’s Maps utility. Above The Fold.
Who needs local SEO?
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search on Google for some important keywords related to your business and a map with 3 listings appears below it (also known as a map pack), then local SEO can help you grow your business.
Why do you need local SEO services? Benefits of local SEO Better online visibility: Local SEO activity, such as citation and link building, increases your online visibility. That makes your business easier to discover by new customers. More in-store foot traffic: Greater local visibility brings more foot traffic to your brick-and-mortar location.
Who benefits from local SEO & Why?
One of the benefits of local SEO is that it drives potential customers to your website and improves conversion. According to Joel House Search Media, 28% of local searches result in sales. So it cannot be denied that local SEO results in a better conversion rate—increased traffic flow results in increased sales.
What is the benefit of using a local SEO strategy?
With local SEO, your business gains more visibility because it is found by the right people who are interested in your product and at the right time. When your business is more visible, it means more profits, sales and even relevance.
What benefits the most using SEO?
One of the biggest benefits of SEO is that it is an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which involve contacting consumers whether they want to hear from you or not, inbound methods focus on making it easy for your audience to find you when they want information.
Why local SEO is important for small business?
A successful local SEO campaign will help your business because: Local SEO increases your website’s rankings in the search results and in the local pack. It receives the highest conversion rates of all local advertising channels. It increases your online visibility, especially to neighborhood customers.
How do you know if you need local SEO?
How Do You Know If You Need Local SEO? If your customer base is primarily located in the same city or metropolitan area as your business (i.e. a local business), you will need local SEO. If you have a brick-and-mortar location (or locations), you need local SEO.
Why should I opt for local SEO services?
Target Local Keywords SEO has always proven itself to be an amazing digital marketing strategy. Since many and many business houses depend on SEO to improve the company’s sales and ROI, you should choose to engage a local SEO service in 2020 to optimize the optimal strategies to make the most of your business.
Is local SEO still relevant?
Local search is powerful for small businesses: 46% of all Google searches are for local information. If your business is not optimized for local search, you could be missing out on potential customers ready to buy in your area. In short, local SEO is critical if you want your business to stay relevant.
How can I earn from Google at home?
If you want to maximize your Google AdSense profits, then be sure to check out the following ways to earn money with AdSense.
- Create the right type of website for Google AdSense. …
- Use different types of ad units. …
- Deploy AdSense Custom Search Ads. …
- Start making money with Google AdSense on YouTube.
How can I earn money from Google? You can connect a Google AdSense account to your search engine to earn money with contextually relevant ads placed in the search results. Advertisers compete for placement in the search results, and when someone clicks on one of their ads, you can make a share of the revenue.
Can I earn money from Google online?
Google AdSense provides a way for publishers to make money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products.
Can I earn money by watching Google ads?
If you want to earn extra money every month, watching video ads online can be a good option. Yes, you read it right. You can earn money by watching ads. And the best thing is that you don’t have to make any initial investment to get started.
What app pays you to watch ads?
Swagbucks is another popular choice for those looking to watch ads for money. It offers many different ways to earn extra money, such as playing games, taking surveys and of course watching ads. The points you earn (called Swagbucks) for watching each video ad can be redeemed for gift cards or even cash from PayPal.
Can I get money from watching ads?
The most typical way to get paid for watching ads is through a points system, where you can earn points by watching videos, completing tasks, referring friends, and more. Once you’ve accumulated enough points, you can redeem them for PayPal cash, gift cards, or other prizes.
Is Google Local free?
Is a Google Business Profile free? Yes, it’s free to create your Business Profile on Google.
What is a local Google Account? Google -Local (Google Places) Google Local, developed by Google Places, is a service provided by Google that allows companies to be present in a Google Maps search. Company listings are usually automatically created by Google or can be created and managed by companies themselves through the Google Places Business Center.
Do you have to pay to be on Google?
Yes, it’s free to create your Business Profile on Google. Create your profile at no cost, and you can manage your Google Search and Maps business to start reaching more customers.
How much does AdSense pay per 1000 views?
AdSense pays $8-20 per 1,000 views on average. The total earnings depend on the category of the website, the type of content you provide, the amount of website traffic, where users are located, and how ads are installed in Google Adsense to pay the most per thousand views.
Is Google charging for Gmail?
Google will start charging small businesses for use of its Google Workspace suite, including Gmail. The fee is expected to be around $6 per month.
Do you have to pay for a Google ads account?
Registering for an account is free. You will only pay when your customers take action, such as when they click on your ad to visit your website or call your business. To set you up for success, we’ll provide reports and insights so you can track your ad performance and costs.
Can you sell on Google for free?
Get your products in front of the hundreds of millions of people who come to Google every day for their shopping needs. We’re here to help you get discovered, with the choice of listing for free, advertising or selling on Google.
How much does it cost to sell on Google Shopping?
There are no membership fees to sell on the platform, and, unlike Google Shopping, which uses a pay-per-click model, Google Shopping Actions retailers only pay when a product sells. Commission rates for Google Shopping Actions range from 5-15%, with an average of 12%.
Is it free to sell on Google?
List all products List or sell your products for free to reach buyers through Google.
How do I sell a product on Google?
Sell your products directly on Google, with zero commissions from Google. Your customers can shop directly on Google with our on-site, Shop with Google checkout experience. Bring your own third-party providers to continue using the tools and processes that work for your business.
Is selling on Google worth it?
The bottom line: Is Google Ads worth it? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach an almost unlimited, targeted audience. They are extremely flexible and you can start, stop, pause or even adjust your offers at any time.
How do you know if you need local SEO?
How Do You Know If You Need Local SEO? If your customer base is primarily located in the same city or metropolitan area as your business (i.e. a local business), you will need local SEO. If you have a brick-and-mortar location (or locations), you need local SEO.
Does local SEO still matter? Local search is powerful for small businesses: 46% of all Google searches are for local information. If your business is not optimized for local search, you could be missing out on potential customers ready to buy in your area. In short, local SEO is critical if you want your business to stay relevant.
Why should I opt for local SEO services?
Target Local Keywords SEO has always proven itself to be an amazing digital marketing strategy. Since many and many business houses depend on SEO to improve the company’s sales and ROI, you should choose to engage a local SEO service in 2020 to optimize the optimal strategies to make the most of your business.
Is it worth paying for local SEO optimization?
SEO is worth it if you have the right strategy and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. So, SEO provides an impressive return on investment (ROI).
What is local SEO and why is it so important?
Simply put, local SEO is where you focus on improving your rankings and visibility in local search results like Google’s Map Pack/Local Pack. Organic SEO is how you improve website rankings in organic search. How your website ranks in those organic results can positively affect your Local Pack rankings as well.
