Complete Guide to On-Site & Outdoor Local SEO Topic
When you think about improving local SEO, do you think about content?
I admit, it’s not always the first thing that comes to mind.
But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake.
Yes, we may have limited text fields and places to enter content.
Listen to me though. There is more to it than you think.
Key Differences In Local & Organic SEO Content Strategies
You may know about the content that Google likes to see on a website and how to optimize it to appear more on search engine results pages.
Here’s the thing, content strategies for local SEO and broader organic SEO aren’t really that different.
No matter what, good informative content should always be a priority.
The main difference between local SEO and organic SEO content lies in the intent of the users.
For local SEO, the user’s intention is to find goods or services near them, so they include a location indicator in their search query.
For example, you can search for [Kansas City Hair Salon], [Kansas City Hair Salon], or [Hair Salon Near Me].
The location indicator tells Google to set priorities, showing user results in their area.
This has been the case for a long time because Google wanted to offer more localized SERP features (such as map results) for searches for which it spotted local intent.
So when you write for local SEO, you produce content that highlights your location.
Getting Started
Before you start writing content for your website, you should always take a minute and think about your final game.
Ask yourself what goals you want to achieve.
And how can your content and messages help you achieve your goals?
For example, let’s say you want to improve your local SEO so that more people visit your storefront to ultimately increase sales and revenue.
Good local SEO can help you achieve this, but creating a Google My Business list is not enough.
Give priority to creating high quality content that highlights both what you offer and your location.
Local Content Audit
If you haven’t already, now is the time to review your local content.
When conducting a content audit, ask yourself what your ideal local customer is looking for.
Do they research what is available in their target area?
Do you want to visit the location now?
Are you looking for a supplier who will come to them or deliver the product?
Knowing this information helps you determine if there are gaps in your content that you could fill in to better rank in local searches.
Another important part of local content auditing is competition research.
Check your competitors’ websites to gather information about the keywords they target and the structure of their content so that their local or customers can convert.
When you know who you are targeting and what they are looking for, you are in a great position to start writing.
Now, let’s dive into specific content strategies that you can use to improve your local SEO.
On-Page Local SEO Content
Here’s some good news, if you have a well-optimized website that includes quality content, you won’t have to change much to optimize it for local searches.
Just a few settings here and there.
One of the most important things you can do to improve local SEO is to put your address in the footer.
If you have less than ten locations, I recommend putting them all in the base.
In addition, it’s important to create dedicated landing pages for each location you serve.
Each of these pages should have original content specific to the area / location.
Don’t simply copy and paste information from one page to another, even if you’re doing the same thing in all of your locations.
This would be duplicate content, which could harm your SEO.
General reminders for creating a good page:
Blogging
Blogging is a powerful tool for providing useful information to your clients and setting you up as an expert in your field.
Simply put, in the eyes of Google, it has the power to increase your expertise, authority and trust (EAT).
But beyond that, blogging is a great way to highlight your site (s) and improve your local SEO.
First and foremost, it provides Google with fresh content that repeats where you are.
It also helps you target those annoying local keywords like “wine bar nearby” that may be hard to rank.
In addition, blogging allows you to get feedback from other local businesses.
And it offers people the opportunity to comment or share your article, which are two things that improve local SEO.
But I would be wrong not to remind you that one of the most important things you can do with a blog is share it – on social media and on all the local lists that allow it.
Get comments, likes and attract local traffic to your articles.
Off-Page Local SEO Content
Google Business
Your Google Business Profile is the first and most obvious off-site location for local SEO content.
Adding content to your Google business profile is important as you work to improve your local SEO.
You can do this in a variety of ways, but the top priority should be to optimize your profile by including as much relevant information as possible.
You can add a description of your business, opening hours, information about products and services. For example, the food menu and photos for the restaurant.
When optimizing your Google Business Profile, make sure all the information you provide is accurate.
If something changes, such as business hours, update your profile accordingly.
Another valuable thing you can do is post photos, current blog articles, relevant special offers, and updated policies and procedures on your feed.
This tells Google that you are an active promotion newspaper because you provide valuable information to users.
Ultimately, well-optimized Google business profiles receive more clicks and instruction requests.
A key part of building a good local SEO strategy is gathering reviews and responding quickly.
When it comes to content, user-generated content reviews carry a lot of weight.
Including your business on the Map Pack is a big deal.
Allows users to see your list first before scrolling through the SERPs.
Here are some content strategies that can help you get one of the desired places in the map package:
Other Listing Services
When it comes to SEO, Google is definitely a major player.
So, it is no surprise that the main thing is related to local SEO Google Business.
But we should not neglect other local listing services such as Bing Local, Yelp, Thumbtack, Yellowpages.com, Foursquare and more – depending on our industry and focus.
Publishing content and other updates gives your website citations and increases local credibility.
If you’re on this site, don’t forget to pay attention to them from time to time and make sure you respond to all the reviews you’ve earned – even if you use data aggregation services to forward data to third-party directories.
Your online reputation is important to Google and should not be forgotten.
Social Media
As I’m sure you already know, social media helps SEO.
Therefore, it is important to have a business paper on Facebook and Instagram.
It increases your audience so that your article gets more views.
And more views means more opportunities for feedback.
Finally, a strong presence on social media and posting useful content on your social content affects your EAT and makes you look more credible in the eyes of Google.
Final Thoughts
Good content is an essential part of a good SEO strategy.
When it comes to local SEO, good content with location indicators encourages Google to rank you higher in local search results and Map Pack.
Simply creating quality content for your website is not always enough. You should also share it with your Google Business Profile, other local listing sites and social media feeds to increase traffic and demonstrate your expertise and reliability.
For more tips on content marketing, see SEJ’s Complete Content Marketing Guide.
For more guidance on local SEO, get yourself a free copy of SEJ’s Local SEO e-book.
Featured image: GaudiLab / Shutterstock
Links play an important role in improving the ranking of your website in organic search results, making them another local factor in SEO ranking. When another page links to yours, it drives traffic and signals to search engines that the site trusts you. The quality of these links has a huge impact on your ranking.
What are the most important factors for local SEO?
7 factors of local SEO ranking 2022
- Google My Business. …
- Signals on the page. …
- Online Reviews. …
- Backlink Profile. …
- Online Citations. …
- Behavioral signals. …
- Local content.
What factors are important for local SEO? Google has three main factors in local SEO rankings that every local business should consider when optimizing its presence on the local search network: proximity, prominence, and relevance. Since many Google search queries are made with local intent, proximity is a key ranking factor.
What are the most popular local SEO ranking factors?
| Local package | Local Organic |
|---|---|
| 1. Google company profile (36%) | 1. On page (34%) |
| 2. Reviews (17%) | 2. Links (31%) |
| 3. On the page (16%) | 3. Behavior (11%) |
| 4. Links (13%) | 4. Quotes (7%) |
What is organic and local SEO?
Based on these definitions, we can determine the fundamental difference between local and organic SEO: local SEO refers to site optimization, while organic SEO refers to content optimization. Both have to do with optimizing your website and online presence for search engines.
What is an organic SEO strategy? Organic SEO is an online marketing strategy made up of minor sub-strategies, such as keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.
What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps make your business more visible in local Google search results. Any business that has a physical location or serves a geographic area can benefit from local SEO.
What is the difference between SEO and local SEO?
Here’s the difference. While traditional SEO focuses on improving the visibility of your site nationally or globally, local SEO allows you to capture local search territory to connect with search engines in your area. SEO and local SEO use many of the same strategies.
Why do I need local SEO?
Local SEO helps your business stand out – even if you don’t have a website – and helps drive more traffic to your premises through potential online clients. Since these potential customers come from people who are specifically looking for products or services offered by your business, they are likely to give you a high conversion rate as well.
What’s the difference between SEO and local SEO?
Here’s the difference. While traditional SEO focuses on improving the visibility of your site nationally or globally, local SEO allows you to capture local search territory to connect with search engines in your area. SEO and local SEO use many of the same strategies.
What are the two types of SEO?
There are three types of SEO: SEO on the page – “Everything on your website” – Blogs, product copies, web copies. SEO out of page – everything that happens outside of your website that helps in your SEO strategy – backlinks. Technical SEO – everything that is technically taken to improve search rankings – site indexing to help crawl indexing.
Is local SEO easier?
Local SEO is almost always cheaper than national SEO because there is less competition for local keywords and you will target a smaller audience than you would if you used a national keyword. In many ways, local SEO is easier to design, implement and manage than national SEO.
What is the difference between organic search and SEO?
While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. In addition to organic search, companies use SEO to optimize the visibility or ranking of their site in search results. By comparison, paid search allows users to pay for a prominent place in search results.
Does organic search Affect SEO?
SEO and PPC work together for search engine marketing There have been several studies that have shown that SEO affects the number of clicks on PPC ads. Google has found that when a site has strong organic search results, they will increase their clickthrough rate for their PPC ads on the same SERP.
What does organic search mean in SEO?
Organic search engine optimization (organic SEO) refers to the methods used to achieve a high position (or ranking) on a search engine results page in unpaid results driven by an algorithm on a given search engine.
What is the difference between organic SEO and local SEO?
Local SEO has a geographic component that organic SEO does not necessarily have. It is the practice of building relevant signals around a particular location; brick and mortar work. Organic SEO is a marketing practice that, more or less, revolves around a website.
What is content writing example?
Content writing is the process of planning, writing, and editing web content, usually for digital marketing purposes. This can include writing blog posts and articles, scripts for videos and podcasts, as well as content for certain platforms, such as tweetstorms on Twitter or text posts on Reddit.
What are examples of content writing jobs? Content writer responsibilities include: Researching industry-related topics (combining online resources, interviews, and studies) Writing a clear marketing copy to promote our products / services. Prepare well-structured drafts using content management systems.
What is content writing for beginners?
Content writing is the process of planning, writing, and publishing web content. It is an important marketing channel for modern brands and a great career opportunity.
Is content writing easy?
Your words must also be powerful and effective if you want to win over as many readers as possible. Writing content is not an easy task. Whether you are creating words for a B2B or B2C audience, the challenges can be numerous.
How important is local SEO?
Local SEO helps your business stand out – even if you don’t have a website – and helps drive more traffic to your premises through potential online clients. Since these potential customers come from people who are specifically looking for products or services offered by your business, they are likely to give you a high conversion rate as well.
Why local SEO is important in 2020. Local SEO allows companies to find themselves on the search engine results page when someone searches for services or products related to the offer of nearby companies.
