Local SEO Expert Jonathan Evans Breaks Down Starbucks vs. Dunkin’ – Who’s Winning the Local Search War?
St. Petersburg, FL (PRUnderground) July 14, 2022
Forget which brand has the best coffee. On the contrary, who has the best local search visibility? Both companies want to sell more coffee and continue to grow, but to win new customers, they need to win local search. In other words, when people pull out their phones and ask for phrases like “coffee shop near me” – if you’re a coffee shop and you’re not in the top 3 results, you might as well be invisible. Because you are.
First, companies must let go of their ego. Only 20% of local searches are for specific brands. This means that to the nearest second, 80% of people looking for a coffee do not type in Starbucks or Dunkin’. There are nearly 100 million searches for “coffee shop” in the United States each year – and that’s just one of many phrases they might use.
They ask Google, Siri or Alexa for coffees, lattes, espressos and cappuccinos. And unlike funny cat videos, people looking for a coffee shop nearby don’t do it for entertainment. They want to buy, and buy now. This is actually the most perfect time to acquire new customers because they search with intention. You have what they want. But can they find you?
While both companies spend a lot of money on SEO for their website, when people search for coffee, sites like Google and Yelp will prioritize local SEO data, which is a whole different game. both companies underestimate.
For example, when I ask Google for “coffee”, it assumes I want local vendors, so it offers 3 recommendations here in St. Petersburg, Florida. The first, Bandit Coffee, is 2.2 km away. Next is Bravado Coffee 1.6 miles away. And finally Bula, 0.07 miles away. Note that the results are not based on distance. If so, then the Dunkin’ across the street (400ft) would have made the cut. And the nearest Starbuck? 0.08 miles away.
This same scenario is playing out every minute of the day in every corner of the country. And in this case, neither Starbuck nor Dunkin scored a win, place or show.
Many factors influence local search rankings. These include reputation (star rating); respond to reviews and Q&As; social cues; Pictures; accurate business information; local pages; local competitors; keyword strategy and more. It is clear that the two companies manage some, but not all. A change in tactics would help them rank higher, attracting more new customers.
Chatmeter’s platform helps businesses continuously assess all of the local search visibility data unique to each location and recommends exactly what needs to be done to improve. If you would like to know more about the performance of your establishments, please send me a message: jevans@chatmeter.com. We will provide you with a free audit. I’ll also buy you a coffee from the person recommended by Google in your area. I don’t know who it will be… but let’s call them “the winner”.
What does a newswire do?
A newswire distributes information to newsrooms and reporters in print, industry, and online media, as well as to news agencies, terminals, and database systems. Services like this have been around for decades. Originally, these services disseminated information via satellite, fax or closed editorial systems.
How does a wireline service work? Q: What is a “transmission service”? You may have heard the expression “information just flows through the wires” on television or radio. From a public relations perspective, companies can post press releases on a service called a wire service. The press service then distributes the press release to the world and it is officially “live”.
How do I post on newswire?
How to Send a Newswire
- Select Media Relations from the left navigation bar.
- Select the Newswire tab.
- Select the purple Actions button in the upper right corner.
- Choose to create a newswire.
- Select your newswire destination. …
- Select Next.
Where is PR Newswire located?
| Type | Subsidiary company |
|---|---|
| Headquarter | 130 E Randolph St, 7th Floor Chicago, IL, USA 60601 |
| Some products | Newswire service |
| relative | Western Union (1971–1982) United Newspapers (1982–2015) Cision (since 2016) |
| Website | www.prnewswire.com |
What does PR Newswire do?
PR Newswire, a Cision company, is the leading global provider of media and distribution platforms that marketers, corporate communicators, sustainability managers, public affairs and investor relations executives leverage to engage key audiences.
What is the meaning of newswire?
(ˈnjuË zËŒwaɪə ) name. an electronic news service that provides breaking news, usually via the Internet, to the media and the public.
What is PR Newswire known for?
PR Newswire, a Cision company, is the leading global provider of media and distribution platforms that marketers, corporate communicators, sustainability managers, public affairs and investor relations executives leverage to engage key audiences.
Are Newswires worth it?
Visibility: One of the biggest benefits of using a newswire is that it gives your business search engine results. Particularly if you’re in a hiring or fundraising phase, an online company news index can show the momentum to potential investors, employees, or partners.
Is PR Newswire credible?
It is a well-known service that has been around for a long time and has a solid reputation. You can trust him. I think PR Newswire helps increase news visibility. So while I also recommend presenting the news, using a news service, especially when there is important news to report, can help spread the word.
What is the goal of newswire?
Marketing and PR professionals use wire feeds to generate coverage on major news outlets, increase brand awareness, reach and visibility, and in some cases, improve search engine rankings.
How do newswire services work?
A newswire is an online service that allows companies to post press releases and other announcements to the public. Journalists monitor news agencies and pick up stories they deem worthy of coverage. Newswires are generally considered trustworthy sources of information.
What is IssueWire?
IssueWire is a press release distribution network that allows business owners to distribute meaningful information to media, magazines and major news outlets. It helps to acquire customers and improve digital and social presence.
Is IssueWire legit? Overall: Overall, IssueWire is a scam. Please don’t spend money here unless you post insignificant news. You won’t get a single usable backlink from a high DA site. To complete this review, please check their website carefully.
What is a press release?
A press release is news or information that companies send out to inform the public about something noteworthy or of material importance. Press releases are often handled by a company’s public relations (PR) department.
What does a press release means?
Definition of press release: an official statement that gives information to newspapers, magazines, television news and radio stations.
What is a press release in media?
A press release is a written document prepared for the media – also called the press – that announces something of interest.
What is press release with example?
A press release is an official statement (written or recorded) that a company makes to the media, and beyond. We are talking about the same thing whether we call it a “press announcement”, a “press release” or a “press release”.
What is a press release and why it is written?
A press release is an official statement (written or recorded) that an organization issues to the media and beyond. Whether we call it a “press release”, a “press statement”, a “press release” or a “press release”, we are still talking about the same basic thing.
Is PR Log free?
For whom it is best. PRLog provides free submission of press releases to search engines and RSS feeds. They also offer a free press room where you can host all of your company’s press releases. Journalists can follow you to receive your latest press releases.
Is PR Wire free?
Membership Fees To send a press release with PR Newswire, you must first purchase their annual membership which costs $195 or $249 if charged. However, it does give you access to a set of potentially useful features such as: 24/7/365 concierge level professional services and customer support.
Are press releases free?
Press release distribution costs range from free to over $1,000, depending on the distribution process you use and the additional features you take advantage of (like embedded multimedia). If you are sending your release directly to journalists whose audience is likely to enjoy the story, you can do so for free.
What does PR Newswire cost?
PR Newswire is a membership organization with an annual fee of $125. PR Newswire is the world’s leading text and multimedia newscaster, reaching more than 135 countries in more than 30 languages. Our targeting, distribution and evaluation services help you tell your story to the world.
What is PR Log?
PRLog is an online platform that offers press release distribution and submission services, as well as a business, job and expert directory for businesses to manage their online business.
How about Issue Wire?
Issuewire is a press release submission website that helps your news reach major search engines like Bing, Google News and other news websites, as well as our integrated network of 150+ media outlets. You get 1* PR free and also paid press release distribution options in your account.
Where can I submit my press release?
Here are the most frequently used press release submission sites:
- Ein Presswire.
- prefer.
- Newswire.
- Newswire.
- PR Newswire.
- 24-7pressrelease.com.
WHO issues press release?
Press releases are often handled by a company’s public relations (PR) department. Companies issue press releases, which can be disseminated to a wider audience through the use of a press service, to announce things like a new product, quarterly earnings reports, an impending merger, or any other important information.
Is EIN Presswire worth?
Very good service. The experience was very good, excellent distribution and friendly. I would recommend the service as an added reach to ongoing content distribution and exposure to new readers. EIN Presswire offers excellent service.
What is EIN Newswire? About Us. EIN Presswire is everyone’s Internet News Presswireâ„¢, and we are the world’s leading online news feed and news distribution service.
Is Ein newswire any good?
EIN Presswire has maintained an excellent reputation according to the reviews and ratings we found online. Customers are generally satisfied and generally give it five stars.
Which newswire is best?
EIN Presswire is our top pick, but they don’t offer proofreading or press release writing services. For more in-depth proofreading and editing, choose Newswire or Cision, which offers similar pricing to EIN Presswire and free proofreading in all plans except the basic plan.
What online press release service is the best?
The Best Press Release Distribution Providers of 2022
- eReleases.
- EIN Presswire.
- BrandPush.
- Warp yarn.
- Sitetrail.
- News link.
- Press release 24-7.
- Newswire Jet.
Are press releases worth it?
Despite how distracted modern society has become due to the ubiquity of social media, press releases are still remarkably effective in terms of their ability to promote a brand or a message. The central role of the classic press release among the duties of a public relations (PR) manager has changed very little.
What does PR Newswire do?
PR Newswire, a Cision company, is the leading global provider of media and distribution platforms that marketers, corporate communicators, sustainability managers, public affairs and investor relations executives leverage to engage key audiences.
How much does PR Newswire cost? PR Newswire is a membership organization with an annual fee of $125. PR Newswire is the world’s leading text and multimedia newscaster, reaching more than 135 countries in more than 30 languages. Our targeting, distribution and evaluation services help you tell your story to the world.
Is PR Newswire good?
It is a well-known service that has been around for a long time and has a solid reputation. You can trust him. I think PR Newswire helps increase news visibility. So while I also recommend presenting the news, using a news service, especially when there is important news to report, can help spread the word.
Are Newswires worth it?
Visibility: One of the biggest benefits of using a newswire is that it gives your business search engine results. Particularly if you’re in a hiring or fundraising phase, an online company news index can show the momentum to potential investors, employees, or partners.
How does PR Newswire work?
A newswire is a subscription service used by public relations professionals to distribute press releases to thousands of outlets at once. Today, releases will also be posted on search engines, relevant websites, news feeds, and blogs.
How does PR Newswire work?
A newswire is an online service that allows companies to post press releases and other announcements to the public. Journalists monitor news agencies and pick up stories they deem worthy of coverage. Newswires are generally considered trustworthy sources of information.
How do I submit to PR Newswire?
Basic procedure
- Step 1 – Request Contact the “PR Newswire Representative”.
- Step 2 – Account creation and prepayment Complete the account registration form. …
- Step 3 – Press Release Submission Submit the press release online through our APAC portal.
What type of source is PR Newswire?
| Type | Subsidiary company |
|---|---|
| Website | www.prnewswire.com |
Is press release a reliable source?
Press releases are still the most trusted and consulted sources for writing news articles or fact-checking among journalists. followed by corporate communications spokesperson and official company website.
