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Google is one of the real powerhouses of the internet. Owning over 86% of the search engine market, Google organic search accounts for 59% of the world’s total web traffic. With that in mind, law firms cannot afford to sleep on Google. After all, people use Google every day to actively search for lawyers and…
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NAP consistency is an important part of Google’s local search and Local Packaging algorithms, meaning that building quotes with consistent NAP on your Google Business Profile list and other online directories and websites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social…