Consumer Search Trends Rise in March, According to New Rio SEO Results

Data from more than £ 170,000 of the quotation show a significant increase in travel and consumer spending in March.

, / PRNewswire-PRWeb / – Rio SEO, a leading provider of a local all-in-one marketing platform that has been proven to increase online visibility, released national consumer search behavior last month, revealing the first consecutive increase in total searches across all industries. views of business listing and total clicks on the Monthly Business List (MoM) in 2022.

Hotel and healthcare brands have seen the biggest increase in Google Search trends month on month. Hotels saw a 27 percent increase in total views, a 31 percent increase in total searches, a 17 percent increase in site conversions, and a 31 percent increase in clicks for directions for a month. In addition, healthcare brands recorded a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and a 28% increase in clicks for directions.

According to Park Hotels & amp; At the resorts, occupancy of Forty-eight Park hotels across the country increased by 63%, a significant increase of more than ten percentage points compared to February, further supporting Rio SEO’s findings. Group bookings for the rest of 2022 tripled in March, an increase of 200,000 rooms per night, compared to about 63,000 rooms in February.

All eight industries studied, together, increased local search behavior from month to month, averaging the following:

“We see the impact of the omicron version lesson, as almost every vertical and metric has increased since the downward trend in January and February,” said Ryan Weber, director of customer success at Rio SEO. “One of the biggest increases in all industries was clicks for directions, illustrating that consumers are willing and able to personally participate in shopping, eating and traveling. In addition, March usually increases the number of trips and dinners with spring break and March madness. “

In addition, Rio SEO reviewed annual trends, noting a steady increase in views and searches in most industries. Hotels, service businesses, fast food restaurants, healthcare brands and seating restaurants together saw an increase in both total search and total views. Together, these verticals saw:

“Rising commodity prices, such as food, energy and commuting costs, may have contributed to the annual decline we see in retail search measurements,” Weber added. “It will be interesting to see how local demand and consumption trends in the coming months are affected by inflation, volatile oil prices and rising interest rates. The economy has experienced a major boost recently and consumer confidence seems to be supported by strong employment. companies thrived throughout 2022. “

To view the full analysis or request a presentation of Rio’s comprehensive local marketing platform, visit RioSEO.com.

Rio SEO is a leading local marketing platform for brand businesses, agencies and retailers. Rio SEO’s open local platform offers organizations in multiple locations a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – local ads, local sites, local ratings, local ratings, local reporting and local manager – proven to increase brand. visibility in search engines, social networks, map applications and more.

Founded in 2006, Rio SEO is one of the world’s largest providers of local search automation solutions and patented SEO reporting tools that run search-to-sales for corporate brands worldwide. Hundreds of corporate brands and retailers rely on Rio’s innovative SEO technology and local marketing expertise to drive motivated, measurable online traffic to their local sites and to physical stores. Rio SEO currently serves Fortune 500 companies in a variety of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.

Chelsea Alves, Rio SEO, 858-529-5005, calves@rioseo.com