Doing More With Less: 30 Minutes of Local SEO Every Week
Given the current economic conditions, marketing teams are stretched and expected to do more with less.
If you’re a marketer focused on generating revenue from local areas, you know that fierce competition awaits to slow down your local marketing initiatives.
At times like these, it’s important to maintain a consistent framework of results that will help you stand out in local search results.
Here’s a checklist of 5 areas to focus on if you only have 30 minutes a week or less to devote to local marketing efforts.
1. Optimize Your Google Business Profile Listing And Social Profiles
A complete and verified Google Business Profile listing is one of the cornerstones of local SEO.
One of the biggest mistakes marketers make in local SEO is simply uploading a minimal amount of information to Google Business Profile (GBP) and then putting it on autopilot.
A powerful lever for advancing your business in local SEO listings is to complete all of your name, address, and phone number (NAP) information, as well as adding images, categories, hours of operation, and more. Moreover.
Once you have completed your GBP card, you need to ensure that it is verified. Verification can be done by phone, SMS, email or video. Here are the instructions you need to make sure it’s verified.
Once verified, this is where you need to make sure you pay attention to your listing to respond to reviews or customer questions.
Check back at least once a month (if not more) to upload new images and check your listing’s performance in GBP.
Follow this same process for your main social media profiles.
Local social media search queries have grown dramatically over the past decade, and you want to make sure you can be found on Google as easily as you can on Facebook and Twitter.
2. Complete A Job, Ask For A Review
Generating five-star reviews is one of the most effective ways to increase your presence in local search engine results pages (SERPs).
By increasing your average rating and rating volume, local SERPs tend to float those results higher. Plus, social proof pulled from five-star reviews is an invaluable way to get customers to trust your brand.
Before you make a concerted effort to generate reviews, you need to be careful about how you ask customers for reviews.
There are “review filters” on platforms like Yelp that omit certain reviews or penalize your business listing if they appear to have been abnormally solicited by the business owner.
Here are two effective ways to generate more reviews (without filtering them):
3. Create Localized Blog Or Website Page Content
Your business needs a level of localized content to rank in local search
Without local signals on your site, search engines are less likely to associate you with your targeted geography.
Here are some common ways to localize your content:
Product/Services Pages
On your product/service pages, include localized modifiers in text and image descriptions so your audience makes the localized connection.
One of the biggest mistakes local businesses make when creating their product pages is that they make the copy so generic that the page could be used for a business in any city.
Conversely, you should not stuff your web copy with localized terms. Search engines are pretty good at demoting your content when your copy seems abnormally full of local keywords.
The best way to check this is to read your copy aloud to a friend. If that doesn’t feel natural to you, you may have gone a bit too far when adding localized keyword modifiers.
Galleries
If you provide services at locations in your area, show images of your work with a description of the type of product/service you offer and some localized modifiers in the description.
Branch/Franchise Pages
If your business has multiple locations, each of your locations should have its own page on your site.
On these branch pages, you’ll want to include your NAP, hours of operation, a description of your branch location, and pictures of your location (indoors and outdoors, if possible). These branch pages should also link to their individual GBP page.
4. Build Backlinks From Your Network
The good thing about local SEO and link building is that in most cases you don’t need to build thousands of links. On the contrary, in most cases, you only need a handful more than your local competitors to help your SEO positioning.
The easiest way to build backlinks to your site is to generate them from companies you have a relationship with.
Here are some scenarios addressing the types of links you might pursue as part of common business activities:
So, as a first step, make a list of all the business connections you have in your area and identify the reasons why these connections would relate to you.
5. Generate Local Citations
Citations are simply mentions of your business name, address, and phone number on a website.
Citations are mostly found in general local directories (like Google Maps), but can also be found in niche-specific directories like APlaceForMom.com, which is a seniors-specific directory site.
Citations don’t necessarily need to contain a link for you to get value. Google considers mentions of your business name to be a local authority signal.
Here are the two main ways to increase your citations:
Personally, I like a mix of these two methods because automated SEO tools can’t always fill in all fields of information or fully verify profiles.
To get started, focus your initial efforts on Google, Yelp, Bing, and Facebook.
Next, find 5-10 niche-specific directories (that regularly show up in search listings for your target keywords) and aim to list your business there.
Conclusion
In conclusion, even if you don’t have a lot of time to spend on local SEO, that doesn’t mean you can’t generate impressive results.
You just have to be strategic about how you use that time and what areas you focus on.
Spending 30 minutes a week on the 5 areas we covered above will result in more traffic, leads, and customers for your business within months.
Featured Image: Perig Production/Shutterstock
Who benefits from local SEO?
One of the benefits of local SEO is that it draws potential customers to your site and improves conversion rate. According to Joel House Search Media, 28% of local searches result in sales. It is therefore undeniable that local SEO leads to a better conversion rate – increased traffic flow leads to increased sales.
Who can benefit from SEO? Benefits of SEO for Small Business
- Attracts more customers through organic search. …
- Creates a trustworthy web experience for customers. …
- Encourages you to focus on user experience. …
- Improves brand awareness. …
- It helps you stay informed. …
- It can be done on a budget. …
- It’s traceable. …
- This benefits other marketing initiatives.
Who should use local SEO?
Any business with a physical location or serving a geographic area can benefit from local SEO. If you search Google for important keywords related to your business and a map with 3 listings appears below (also known as a map pack), local SEO can help you grow your business.
Why should I opt for local SEO services?
Better online visibility: Local SEO activity, such as creating citations and links, increases your online visibility. This makes your business more easily discoverable by new customers. More in-store foot traffic: Greater local visibility brings more foot traffic to your physical location.
Why do you need local SEO?
Local SEO allows you to upload important information to your site, such as your business address and phone number. Additionally, you can highlight and promote the type of products or services that you offer on your website using SEO techniques.
What type of business benefits most from local SEO strategies?
Local SEO for small businesses is key to improving your conversion rates. This is mainly because SEO brings in relevant traffic that is already interested in your product. As a result, the sales opportunities increase, thus achieving a better conversion rate.
Who benefits from local SEO & Why?
With local SEO, your business gains visibility as it is found by the right people interested in your product at the right time. When your business is more visible, it means more profits, sales, and even relevance.
Are Backlinks important for local SEO?
Backlinks are an important part of local SEO because they send a signal to search engines that other websites like your website content. Think of backlinks as a vote of confidence.
Are backlinks still important for SEO? Backlinks are still important for SEO performance as they are the basis of Google’s original PageRank algorithm. Countless independent studies in the SEO industry have proven the impact of backlinks on organic search performance.
Can you do SEO without backlinks?
You don’t necessarily need to build backlinks for SEO to rank well on Google. On-page SEO strategies can help you create searchable content.
Can I rank my website without backlinks?
Yes, you can increase keyword rankings without building links Simply put: yes, you can rank a site better for specific terms without links, but if the site is in a moderately competitive to competitive niche, it won’t. won’t be there long without them.
Is backlinks important for SEO?
Backlinks are particularly valuable for SEO because they represent a “vote of confidence” from one site to another. Essentially, backlinks to your website are a signal to search engines that others are vouching for your content.
Can you rank in SEO without backlinks?
This is the question we address in this article, and yes, you can rank a site without backlinks. You may not rank as highly as sites with backlinks, but it is possible to rank your site organically without backlinks.
Do you need backlinks to rank on Google?
Google is always re-crawling pages on the web, which makes search rankings volatile. So, in order to maintain a high ranking, you must continue to regularly create backlinks to pages even after the first results are obtained.
How long should you pay for SEO?
Again, small business owners have no fixed costs to fall back on when they ask, “How much does SEO cost for small business needs?” Instead, we recommend aiming for at least $500 per month in SEO to see results and improvements you can make to the bank.
Is SEO a one-time cost? Most SEO projects in 2022 cost between $1,500 and $5,000 per month depending on the scope of the project. A one-time project will be between $5,000 and $30,000 and hourly consultant rates are between $100 and $300 per hour.
Is it worth it to pay for SEO?
SEO is worth it if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences begin with a search engine, and the SEO lead-closure rate is far higher than traditional marketing. Thus, SEO offers an impressive return on investment (ROI).
Why should I pay for SEO?
SEO improvements can help your website rank higher in Google search by making it more relevant to users, while PPC ads such as Google Ads are paid online advertisements that allow businesses and owners websites like you to bid on the ability to display an ad alongside searches. on Google.com.
How much should you pay for SEO?
Average SEO costs are $100 to $250 per hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10 to $50 per hour.
Is SEO still relevant in 2022?
The fact that SEO works perfectly well even in 2022 as a method of improving business results for business websites and their owners, combined with the need for continuous research into what works, makes it still relevant. as a digital marketing method, but more. as a valuable service and reward…
Is Hiring someone for SEO worth it?
Yes: For many businesses, it makes sense to use SEO as an ongoing, long-term revenue-generating strategy because that’s what SEO does. Hiring an SEO company helps your business earn more from SEO by giving you access to advanced marketing technologies, experienced SEO specialists, and more.
How much should I spend a month on SEO?
While there is no set cost for SEO services, most businesses should expect to budget between $500 and $5,000 per month for SEO. The actual cost of SEO will depend on factors such as company size, industry competitiveness, and desired results.
Do I need to pay for monthly SEO?
Technically, SEO is free. You don’t pay money for SERP placement. Google ranks content based on a number of factors, including the E-A-T trio: Expertise, Authority, and Trust. They will rank those that are considered valuable resources for users.
How much should I pay for SEO per month?
Average SEO costs are $100 to $250 per hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10 to $50 per hour.
How much do people spend on SEO?
The average SEO cost for small businesses is $750 to $2,000 per month or $5,000 to $30,000 for one-time projects. Small businesses that invest in SEO consulting services can expect to pay $80-$200 per hour.
How long should you pay for SEO?
Again, small business owners don’t have a fixed cost to fall back on when they ask, “How much does SEO cost for small business needs?” Instead, we recommend aiming for at least $500 per month in SEO to see results and improvements you can make to the bank.
How much time should I spend on SEO?
It can take as little as two hours for a single blog post to rank; two weeks for a competitive landing page to rank; six months for a series of pages to rank, or over a year for a brand new site to see SEO traction. The generic answer “4-6 months” is exactly that, generic.
How long should you run SEO?
The short answer is between 4 and 12 months. The longest answer relates to all the factors we discussed that relate to your SEO strategy. If you target low competition keywords, you can start seeing results within 4-6 months.
How many hours a month should I spend on SEO?
The more time you spend on SEO and content creation, the faster you should be able to expect results. Depending on what you can afford, the size of your website, and the amount of content you generate, you can expect to spend between 5 and 50 hours per month on your SEO efforts.
How often should you work on SEO?
So how often should you update old posts for SEO? Ideally, once every three months is a great frequency, but if your deadlines are too tight, reviewing your keyword usage once every 6 months is also a viable option.
Do naps help retain information?
Scientists have found that people who nap for 30 to 90 minutes have better word recall – a sign of good memory – than people who don’t nap or who nap for more than 90 minutes. minutes. People who nap for those golden 30-90 minutes were also better at figure drawing, another sign of good cognition.
How many hours of sleep do you need to retain information? On average, it is important that you get at least seven hours of sleep per night. What happens if you don’t get enough sleep? Adults who get less than seven hours of sleep may experience: Impaired memory.
Do naps help concentration?
A well-timed nap can improve your focus and ability to concentrate. A 2009 study found that among naps, brain activity associated with concentration was as high in the afternoon as it was in the morning, while non-naps saw a drop.
How long should I nap to focus?
A short nap can improve your performance, increase your alertness and improve your mood. The key to napping is to keep naps short — 10 to 20 minutes — so you don’t go too far into the sleep cycle, which can actually make you feel groggy and more tired than before.
Do naps increase concentration?
Scientists have found that people who nap for 30 to 90 minutes have better word recall – a sign of good memory – than people who don’t nap or who nap for more than 90 minutes. People who nap for those golden 30-90 minutes were also better at figure drawing, another sign of good cognition.
Is it good to take naps when studying?
During study time â increases concentration If you find a task particularly difficult or time-consuming, you may find it beneficial to take a nap. Rather than going through your work at a snail’s pace, a better use of time may be a nap followed by a fresh approach to work with a fresh and rested mindset.
Do naps help brain fog?
A nap can be a beautiful thing. It can lift your spirits, clear up brain fog and, according to recent research, it can even ward off colds and improve your cardiovascular health.
Is it good to take naps when studying?
During study time â increases concentration If you find a task particularly difficult or time-consuming, you may find it beneficial to take a nap. Rather than going through your work at a snail’s pace, a better use of time may be a nap followed by a fresh approach to work with a fresh and rested mindset.
Is it OK to take a nap while studying?
Professor Axel Mecklinger, who supervised the study, said: “A short nap in the office or at school is enough to significantly improve learning success. Wherever people are in a learning environment, we should give serious thought to the positive effects of sleep. ”
Is it better to nap before or after studying?
Taking a nap before an exam might be even better than last-minute cramming. If you have an important exam coming up, it might seem like a bad idea to waste your time dozing off, but a new study suggests that a nap might be even better for your memory than an extra review.
How long should you nap for studying?
How long should a nap last? In general, the best nap length for adults is around 20 minutes and no more than 30 minutes. Sleeping for 20 minutes allows the sleeper to get some light sleep to increase alertness without going into deep sleep.
What does your brain do during a nap?
Napping, it seems, pushes memories to the neocortex, the “more permanent storage” of the brain, preventing them from being “crushed”. Taking a nap also helps clear information from temporary storage areas in your brain. , preparing it for new information to be absorbed.
Why do I feel smarter after a nap?
The hippocampus is good at getting information, but at some point it needs to “download” the information to the prefrontal cortex, he says. Napping before learning can help clean out the hippocampus and send data to the prefrontal cortex, allowing new information to sink in, Walker says.
Do naps clean your brain?
The waste management system (called the glymphatic system) is a series of tubes that carry cool fluid into the brain, mix the cool fluid with the waste-filled fluid that surrounds the brain cells, and then flush the mixture out of the brain and into the blood. This mainly occurs during deep sleep.
Do naps use a different part of the brain?
So different, in fact, that napping and nighttime sleep are actually controlled by different parts of the brain, according to Weissbluth.
What happens to the brain when you nap?
“Napping helps your brain recover from burnout or information overload. During naps, your brain removes unnecessary information from temporary storage areas in your brain to prepare it for the absorption of new information.â
