James Canington, Marketing Director, Ardent Creative Set up Google My Business. Create a free listing for your company on Google My Business and be sure to complete the verification process. Don’t forget to make sure your business name, address and phone number are correct; this will help customers find and review your business more easily…
Rebranding your law firm? You may be wondering if the term “lawyer” or “attorney” is better used for search engine optimization. Often interchanged, Google may prefer one over the other. It is important to know which keyword is best for your law firm and your practice and use the keyword that will drive the most…
What is the role of SEO in digital marketing? SEO stands for search engine optimization, a set of practices designed to improve the appearance and positioning of a website in organic search results. A good SEO strategy improves the quality and quantity of traffic. What are the 4 types of SEO? Discover the four types…
When you think about improving your local SEO, do you think about content? I admit that this is not always the first thing that comes to mind. But here’s the thing – content directly affects local SEO, and ignoring it is a big mistake. Yes, we may have limited text fields and places to insert…
Lindsay Boyajian Hagan, Vice President of Marketing, Conductor. Especially in times of a weak economy, customer experience (CX) is an essential part of the success of your business. Wash away all the flash of new product additions, strip away the bells and whistles of special offers, and what’s left is the core of your business:…