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What hoteliers should know about Google’s latest (August 2022) update | By David Scott
Google recently launched (August 2022) a “helpful content update” to encourage more people-focused content. Because of this shake-up, many search rankings have changed and will continue to do so for weeks to come. What has changed? Google doesn’t want people to game the system and just produce content to rank well on search engines, they…
Local SEO Schema – A comprehensive guide to local markup and rich results
How important is schema labeling for local search engine optimization (SEO)? Most local SEO experts and webmasters know the impact of well-optimized SEO elements (such as optimized title tags, well-written content, and more) on their landing pages. But what exactly can you accomplish by applying scheme tagging to your local business website? In the case…