What is the role of SEO in digital marketing? SEO stands for search engine optimization, a set of practices designed to improve the appearance and positioning of a website in organic search results. A good SEO strategy improves the quality and quantity of traffic. What are the 4 types of SEO? Discover the four types…
In the current economic conditions, marketing teams are overwhelmed and expected to do more with less. If you are a marketer focused on generating revenue from local areas, then you know that stiff competition awaits to slow down your local marketing initiatives. In times like these, it’s important to maintain a consistent set of results…
Reasons are snippets of text that Google displays in the local package to help users “justify” why your business shows up for their search. There are a number of types of reasons. The type you see highlighted in the local package varies based on a user’s search. This guide will help you understand Google’s reasons….
How much should I pay for local SEO? Is local SEO worth it? If you are a company that relies on local customers, statistics show that dedicating resources to local SEO is one of the best uses of your marketing budget, and neglecting it could see you lose out competitors. What is the average hourly…