Rebranding your law firm? You may be wondering if the term “lawyer” or “attorney” is better used for search engine optimization. Often interchanged, Google may prefer one over the other. It is important to know which keyword is best for your law firm and your practice and use the keyword that will drive the most…
Is Google my business really free? Yes, it is free to create a Business Profile on Google. Create your profile for free, and you can manage your business from Google Search and Maps to start reaching more customers. Is Google My Business content posted for free? Everything from filling out your profile, adding your business…
Internet search is most often the starting point in the local consumer’s search for products and services nearby. In fact, 78% use the internet to find information about local businesses in their area more than once a week – and 21% search local every day, according to BrightLocal’s latest local consumer survey. You need to…
Local SEO can be a challenge for corporate brands because it means knowing how to do “national” SEO, the Google Business Profile, and then learning how Google handles its priority search queries across multiple markets. This means that there are an infinite number of challenges to local SEO for enterprise search marketers. So what are…
Does the explicit location make the query easier to understand? What is an explicit search? Obvious results include content such as: Nudity, graphic sexual acts, or sexually explicit content. Violence and gore. Does each question have an obvious location? Some inquiries have an obvious location and some inquiries have an implicit location. What is the…
Recurring events and seasonal stores can provide fantastic opportunities to improve commercial performance and create meaningful engagement with a wider repeat audience. From smaller local fairs and pop-up shops to major music festivals and industry-leading shows, the opportunity to immerse yourself in this organic seasonal marketing campaign should not be overlooked. Several good articles have…