46% of all Google searches have local intent
08 July 2022
46% of all Google searches have local intent. That's an impressive 37,000 local searches per second. That's important because 76% of consumers who do a local search on their phones visit a store that day, Backlinko shares. While traditional Google ranking factors apply to local SEO, there are a variety of other strategies that businesses, especially small ones, can use to increase exposure in local ads.
DesignRush, a B2B marketplace that connects businesses with agencies, tapped its network of 13,000 agencies for quick insights – or “QuickSights” – on key local SEO tips small businesses should use to improve online visibility.
According to Sachin Sahu, Head of Business at Boodle Web Mart, small businesses should target local keywords and incorporate them into their Google Business profiles to increase search visibility.
“[…] small businesses should target local keywords to rank better on Google. Also, they should emphasize the GMB (Google my Business) listing to bring it [to] the first position […] They should discover the key phrases their audience uses, then place these keywords in appropriate places on their web pages and optimize the description on GMB with the key phrases.”
Nice Digital Studio co-founder Nikita Rudnyk agrees that collecting Google reviews can improve local SEO efforts.
“The Semrush survey shows that a large number of reviews can help improve visibility in Google Maps results,” said Rudnyk. “Therefore, small businesses should encourage all their satisfied customers to leave feedback on Google. Together with a well-optimized Google Business profile, they will be able to achieve higher positions for local queries.”
2) FULLY OPTIMIZE YOUR GOOGLE BUSINESS PROFILE
Dave Place, owner of Let's Design Your Site, adds that businesses should ensure they fill out all the details in their Google Business Profiles to improve relevance.
“The Google Business Profile helps improve local SEO efforts by allowing local businesses to appear high in search results when users search for nearby places,” said Place. “All businesses serving their local markets, especially small ones, need to ensure their Google Business Profile is well optimized to reach customers. This includes completing all elements of their profiles such as location and images, as well as adding relevant keywords to improve relevance.”
3) COLLECT ALL THE REVIEWS ON YOUR GOOGLE BUSINESS PROFILE
Finally, UR Digital Managing Director Pulkit Agrawal argues that small businesses should aim to collect all their reviews on their Google Business profiles, which they can also use for their websites.
“A lot of local businesses don't have a streamlined process when it comes to reviews,” Agrawal said. “They collect it on different platforms. While that's fine, it's not an ideal process. Research suggests that high numerical ratings on Google are the #1 local search ranking factor. So, make sure you collect all your reviews on your Google Business Profile to improve your local SEO efforts and exposure. Then repurpose them on your website to kill two birds with one stone.”
DesignRush has ranked the best local SEO companies that help all types of businesses across industries rank higher for local queries.
1. SEOWizard – seowizard.ie
Expertise: SEO Audit, Local SEO, Ecommerce SEO and more
2. ConversionSpree – conversionspree.com
Expertise: Local SEO and GMB, PPC Management, Social Media Marketing and more
3. Pivotal Point Marketing – pivotalpointmarketing.com
Expertise: SEO Audit, Local SEO, Content Writing and more
4. Boodle Web Mart Technology – boodlemart.com
Expertise: Local SEO, eCommerce SEO, advertising and more
5. Adchemist Digital – adchemistdigital.com
Expertise: Keyword Research, Local SEO, Link Building and more
6. webTIPS. – webtips.co.in
Expertise: Ecommerce SEO, Local SEO, Content Marketing and more
7. Profit Parrot Marketing – profitparrot.com
Expertise: Content Writing, Local SEO, PPC Management and more
8. WriterArmy – writerarmy.com
Expertise: Content Marketing, Content Strategy, SEO Strategy and more
9. Let's design your site – letsdesignyoursite.com
Expertise: Web Design, Web Development, SEO and more
10. Cyrusson – cyrusson.com
Expertise: SEO, web design, content creation and more
11. SimplyGreat.Co – simplygreat.co