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Let's face it, all business owners are trying to keep up with the ever-changing Google algorithm. Because? Because nobody wants to be on the second page of Google. In SEO, quick wins with little effort are rare. There are SEO myths that will hurt your business instead of helping it. Even today, there are too many myths circulating in the SEO world. They are not proven to be true or follow any particular logic.
These SEO myths tend to do more harm than good to any business. Therefore, I have gathered several myths that we should debunk for the sake of our own businesses. Here they are below:
Related: 6 SEO Tips to Benefit Any Business
1. SEO is a one-time thing
It's a common misconception among business owners that SEO only needs to be done once. Once a website has been optimized, it begins to appear on the search engine results pages (SERPs). Honestly, this is where your real work begins. Once your website starts to rank, you need to keep working to keep it there. Google's dynamic algorithms are to blame for this.
There are definitely benefits to unique SEO, and you can notice the results right away. But it won't last much longer if there is lack of maintenance and market competition. To improve its search results, Google frequently releases new algorithms. As a result, if you don't keep your website optimized for the new algorithm, your rivals who do can outrank you.
2. Local SEO is not worth it
Let's say you're a small business owner struggling to increase your website traffic. If someone searches for “candle store near me”, search engines will show them the closest results to their local area. And what's better than using data-driven local SEO strategies for your business that produce fast rankings, giving you a competitive edge over your rivals by positioning your name, goods and services so that customers choose your business over of your competition?
So, before you dismiss local SEO for your business, think again. Local SEO is effective in separating your local audience from the rest of the world. It mainly attends to the needs of the citizens of the neighborhood. So yes, focusing on local SEO is another essential strategy that helps you identify and reach your ideal customer.
Related: Why Local SEO is the Key to Business Success
3. SEO means rankings
A key ranking factor is determining the relevance of your website, along with well-optimized content. However, if a user doesn't land on your website, it's not relevant, your content isn't optimized for search engines, and that won't work for long.
To be clear, we must recognize that SEO at this level must address the needs and intentions of users. And this is what will increase your search engine ranking. Google is shifting its focus to user intent in order to provide more accurate and personalized results.
The process of making a website appear naturally in the search results of search engines is known as search engine optimization. The title, meta descriptions, images chosen for the content, and keywords used in context are significant components of on-site SEO if we approach SEO from an on-site perspective.
4. Repeated and lengthy keywords bring more traffic
Sorry to break it to you, but using the same keywords repeatedly will result in penalties from Google. So, stop keyword stuffing and your blog traffic will increase by a factor of two.
The crucial step in the entire SEO process should be targeted keyword optimization and keyword research. While the Google AdWords Keyword Planner has long been one of the most popular options, many agencies have suggested numerous other tools as SEO progresses.
When it comes to SEO, keyword stuffing and long tail keywords are not the most important SEO component; keyword optimization should be the most significant. But don't forget that context, not just keywords, conveys everything. It only recently started to have a significant effect on search results. Based on each user's unique search, Google will always provide more individualized results. Only the most relevant pages are chosen after searching billions of pages.
Related: What are “Google Penalties” and Why Avoid Them?
6. Social media does not help in SEO
If you are familiar with the ever-evolving Google updates, you must know that Google made some significant updates that make it very clear that social media actions are now important for rankings.
Your ranking does not increase as a result of your social media following. However, it also doesn't mean you should ignore social media. Focus on getting more social shares on your blog posts if you're looking for proven strategies to increase search engine traffic, because those shares count as upvotes in the eyes of Google's bots.
It is true that Google's ranking algorithm does not use a direct ranking signal. Facebook and Twitter posts are treated by Google for search purposes just like any other web page, but not necessarily as a ranking factor.
Why do people believe SEO Myths?
SEO myths are often discussed, but the bigger question is: why do people believe them? When repeated often enough, SEO myths start to ring true. In our industry, false information often circulates. It is distributed everywhere: blog posts, social media posts, podcasts and conference presentations.
Unfortunately, the answer in SEO is often: “It depends.” This is because eCommerce SEO, News SEO, Local SEO, and Business SEO may have different ideas of what constitutes SEO best practice.
Remember to check everything you read on the internet and find solutions to bust these myths. Ask a professional or hire an SEO expert to be clear about what you need to do when dealing with this vast area.
That said, you should also stay on top of updates. It can seem difficult to find the latest algorithm updates and adjust your SEO procedures while still focusing on your core tasks. If you want more exposure for your blog, focus on attracting devoted readers rather than providing content to search engine bots. Prioritize building relationships with people through blogger outreach, connect with other bloggers frequently, and produce better content that addresses issues your audience faces. You choose what is best for your business and whether you want to use certain SEO tactics.