Three women gave helpful advice to a room full of entrepreneurs Tuesday.
Lovelee Brooks, Divine Bunch and Sakinah Bunch spoke at the Radcliff Small Business Alliance monthly meeting, seeking search engine optimization tips to manage mental health.
Brooks owns Lovelee Occasion & amp; Etc., a virtual solution business. She said that virtual assistants, who are remote contract workers who can provide a variety of services, can be valuable to small business owners, especially those who are not so technically demanding. She said that in a business environment that is becoming increasingly dependent on the internet, being offline means alienating a large portion of potential customers.
“There are an estimated 9 billion people on earth, and 4.6 billion of them are on one social media platform,” she said.
She said good use of social media was not as easy as it seems, and consulting with a virtual assistant can help business owners get better results.
Divine Bunch talked about search engine optimization. They compare search engine optimization, or SEO, with a desirable spot on the yellow pages.
“People do not want to dig through all the different letters on the yellow pages to find a business,” she said.
Owned by Divine Writing Agency, Divine creates writing content for websites and uses SEO techniques to put businesses higher in the search engine results. She said that consistent content posts and links coming back from other places to your website have led to a higher ranking, which means that potential customers are more likely to see your business online.
Sakina, a holistic trainer and wellness advocate, stressed the importance of balancing work with mental and physical health. She said she struggles with depression for years, works from morning till night and eats everything she could get her hands on. She warned that it would eventually end badly.
“If we do not make time for our wellness, we will be forced to make time for our illness,” she said.
She suggests profit does not always have to be money and said good relationships and friendships are worth building.
“Is profit legal tender or a currency that we reinvest in the lives of others, especially those we love?” she asked rhetorically.
She said that 72% of entrepreneurs experience mental health problems at some point in their lives, and 49% experience a chronic mental illness.
“Work your business, but never let your business work,” she said.