Google said it could use machine learning and artificial intelligence to update the opening hours of local records if a search company thinks the hours listed are inaccurate. Google wrote that “we've developed a machine learning model that automatically detects if working hours are likely to be incorrect and updates them immediately with predictions generated by the AI.”
Why do we care. That's why it's important to regularly and consistently review the hours of operation on your business listing, but on Google's business profiles, and how searchers see it on Google. If Google changes your business details and hours of operation, you can quickly update it in your Google Company profiles. This is generally good local SEO practice, as your listing details may change due to changes made by Google's artificial intelligence or other Google local guides, or as suggested by a searcher.
How it works. How does Google edit your listing with machine learning? Google said it is investigating a number of factors to determine if the hours of operation listed for the local listing are accurate. These include:
If there is a conflict of information, Google may automatically resume and update your business hours.
20 million companies. Google said the company plans to update the opening hours of more than 20 million companies around the world using AI over the next six months.
Google also uses Duplex to automatically call businesses to check opening hours and other details.
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About The Author
Barry Schwartz is a co-editor of Search Engine Land and a member of the SMX event programming team. He owns NY-based online consulting firm RustyBrick. He also runs the Search Engine Roundtable, a popular search blog on highly advanced SEM topics. Barry's personal blog is called Cartoon Barry and you can follow him on Twitter here.
Is Google My Business Free?
Is a business profile on Google free? Yes, creating a business profile on Google is free. Create your profile for free and manage your business with Google Search and Maps to reach more customers.
How much does Google cost my business? Choose your Google Workspace pricing plan. Try it for 14 days for free. Google Workspace packages start at $ 6 per user for Business Starter, $ 12 per user for Business Standard, and $ 18 per user for Business Plus.
How do I get my business on Google for free?
Apply for your business through Google Maps
- Open Google Maps on your computer.
- Enter your business name in the search bar.
- Click on the name of the company and select the correct one.
- Click Claim this business. Manage now. …
- Select a confirmation option and follow the instructions on the screen.
How do I start a Google My Business?
Add your business with Google Maps
- Sign in to Google Maps on your computer.
- There are three ways to add a business: Enter your address in the search bar. Click Add your business on the company profile on the left. …
- Follow the instructions on the screen to finish signing up for a Company profile.
How long does it take for a new address to show up on Google Maps?
It can take up to three days for Google to review your content and make it eligible for Google Maps and Google Search, but Google will update your listing in less than an hour more often. If it's not updated, don't worry about it.
Why isn't my address showing on Google Maps? Tap Privacy, then select Location services. Make sure the switch next to “Location Services” is green. Scroll down and select Google Maps. Select When using an application or Always.
Does Google charge for business listings?
Does Google charge for business listings? Google does not charge for business listing. You can have multiple entries for free under one account. The important thing to focus on is the accuracy and value of your listing.
What is a Google My Business account? Get started. Google Company Profile is an easy-to-use tool for businesses and organizations to manage their online presence on Google, including Search and Maps. To help customers find your business and tell them your story, you can verify your business and change your business information.