One of the first questions many businesses have about local SEO is: Do I really need it?
And I got it. You are busy – your time, budget and energy are precious resources.
Do you really need something else to follow?
Whether you want to attract in-store traffic, online or phone ordering, booking appointments, clinical visits, or other activities from local consumers, the answer is a resounding YES!
Who Benefits From Local SEO And Why?
All types of businesses that interact with service customers in a specific region can benefit from local SEO.
This includes retail stores, service companies, restaurants and hotels, hospitals, banks, construction companies and more.
Lawyers And Law Firms
One of the biggest benefits of local SEO for these customers is that Google displays a call button directly in the local search results on mobile phones.
So when a potential client pulls out their phone and does a search for [(type of) lawyer], you see targeted results for their particular location.
When done right, local SEO will push the lawyer to the top of the search results for that site, and the dominant call to action will be the “call me” button.
The reason why this is such a big benefit is that anyone who has been in an accident or has another problem will be on the phone to try to find lawyers who offer free consultations.
This way offers a way to deal with those consumers exactly when they need a lawyer.
Doctors And Medical Practices
When someone is looking for a medical professional, they are often looking for a [doctor near me] or a [doctor near me].
Most people do not want to go out of their way or travel long hours to see a doctor. They want a doctor nearby who can see them regularly.
If you refer to the screenshot below, using the search [doctors near me], there are several benefits of this great local package result.
Screenshot from the search for [doctors near me], Google, August 2018
This local result provides the doctor’s name in advance, with an instant “directional link” carrying a card application on the user’s phone.
When it comes to doctors, people are more comfortable calling to set up an appointment, and are more likely to look for an easy way to get directions to the doctor’s office.
When someone has an emergency involving plumbing, do they go straight to a store?
No, I usually go to Google to search for [plumber near me].
Google's search results provide an easy way for anyone to call a plumber directly, read reviews, and immediately access local sources if they experience such an emergency.
Who Won’t Benefit From Local SEO?
While we would like to see everyone benefit from local SEO and sell these services to more clients as SEO professionals, the reality is that some companies just don’t lend themselves well to local SEO efforts.
Businesses such as online e-commerce businesses, businesses that do not want to share their local information, and private online retailers that want to keep their information private are not likely to be great candidates for local SEO services.
Local Search Still Needs Organic SEO
Local search rankings appear in the form of the Map Pack in Google, but the organic ranking of your site is also an important factor. This helps Google understand your overall prominence, which is one of the top three categories of local ranking signals.
SEO tricks and tactics are long gone, and the search has evolved exponentially.
Today, the signals of user experience, E-A-T, high quality content, high quality links and much higher quality UX regulate the game.
But make no mistake: There are always SEO factors out there where you need to get it right, including:
With a local focus, many of your standard organic SEO methods may change slightly compared to the more traditional methods that are used for ranking.
Local Search Can Be Voice Search, Too
Now that people have more access to devices like smartphones, Amazon Echo and Google Home, voice search has become a preferred way for many to find local information.
It’s easier to say “find a doctor near me” or “find a plumber near me” for most people than it is to write.
Thus, it is not surprising to see an increase in local queries based on conversational voice search.
If your industry is service-oriented, try keyword variations that include queries.
Semrush’s thematic search tool, Keyword.io, and AnswerThePublic provide all the ways to see the questions people are looking for, along with their search volume.
This is a great way to target keywords that are locally intended.
If your industry is a local brick-and-mortar, service business, such as a restaurant or a lawyer or attorney, try keyword variations with a conversational tone and focus.
You may be surprised at the amount of search you can get when you do keyword research in this way.
Local Search Is Mobile Search
We know that a considerable portion of local searches occur on local devices, and that mobile friendliness is a Google ranking factor.
What do these facts and mobile indexes mean first for your local SEO strategy?
Google has been working to optimize Map Pack lists for mobile search engines. But it’s up to you to create that user-friendly, convenient experience on your website – and to make sure Google understands that via good SEO techniques.
Roger Montti of the Search Engine Journal shares an overview of what is involved in “7 Ways to Mobile-First Index SEO Impacts SEO,” part of SEJ’s free Advanced SEO Technical Guide.
Local SEO Needs A Dedicated Strategy
But, that doesn’t mean it should take much longer than your time.
In the next chapter, you’ll find a nine-step checklist to guide your new or improved local SEO strategy.
So, let’s dig into the different aspects of this and find expert advice and tools to bring them all together.
Download the full guide for free here.
Featured Image: Paulo Bobita / Search Engine Journal
Comment optimiser le SEO de votre site ?
10 tips to optimize your site's SEO SEO
- Adopt responsive designs. …
- Reduce site loading time. …
- Optimize your tags and metadata. …
- Define a keyword strategy. …
- Create quality content. …
- Optimize content SEO. …
- View duplicate content …
- Create high-performance netlinking.
How to make an SEO strategy? An effective SEO strategy builds on a solid foundation. First of all, you need to know why and for whom you want to position yourself. Then, to meet Google's requirements and user expectations, we'll create high value-added content and get inbound links.
Pourquoi le référencement naturel ?
Natural SEO is the solution to position yourself well in search results. In fact, it is a strategy that allows you to target relevant, accessible and cost-effective keywords and then leverage different levers to outperform your competitors.
Why is natural reference important? Natural SEO is a real benefit of communication because, if done right, it can generate a high traffic rate. These people who visit your site are potential customers. Good SEO is therefore the solid foundation of a good communication campaign.
Qu'est-ce qu'une stratégie SEO ?
For this, SEO (Search Engine Optimization) or natural SEO whose primary goal is to bring qualified and free traffic to a site from the search engines can help you! SEO is the art of optimizing a web page and its entirety as a website for search engines.
Why make an SEO strategy? Doing SEO attracts qualified traffic with high conversion potential. Implementing a traffic acquisition strategy is a good thing, but if the traffic you get is not qualified, it will not increase your sales and therefore your revenue (as part of an e-commerce site). trade).
C'est quoi SEO WordPress ?
To put it simply, this is a compilation of actions such as image optimization, meta descriptions, links, social media presence, keyword placement, etc., to be displayed on the first page of Google search.
Est-ce que Google Analytics est gratuit ?
The free version of Google Analytics is by far the most widely used Web Analytics solution today, thanks in large part to its free. But its paid version, called Premium, is much less well known. Google is offering an improved and paid version of its tool.
What media are available in Google Analytics? Possible media are: “natural search” (free search), “cpc” (cost per click, so trade links), “referrer site” (referrer site), “e-mail” (media name ). custom created by you), “none” (support for shortcuts).
Comment obtenir la certification Google Analytics ?
It's available for free on Google Partners> Certifications> Analytics, just have a Google Account. To be successful, you need to get 80% of the right answers. The certification is then valid for 18 months.
Comment obtenir les certifications Google ?
To obtain one of the certifications, the candidate must validate 75% of correct answers in a maximum of 2 hours. However, to be eligible, you must be part of the Youtube Partner Program or be a Google Partner.
Comment obtenir la certification Google Adwords ?
How does Google Ads certification work? This is a QCM available on the website of the Google platform dedicated to training on its tools: Skillshop. Before you get your certification, follow a training program before taking the online exam.
Comment se former à Google Analytics ?
Analytics Academy provides free online courses on Analytics and other data analysis tools. You can use this platform to prepare for the Analytics personal accreditation exam, which is recognized throughout the industry.