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It is clear that destinations seek to attract people from all over the state, the country and even the world. However, this does not mean that they should give up on improving their local search rankings. By optimizing for local search, destinations can encourage leisure and tourism in their own region for both residents and…
Video: June 27th Google Update, Update Communication, Update of Rich Results Guidelines, SEO, PPC, Local, News and More
We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan spoke about how Google communicates about Google algorithm updates at the Google NYC SEO meeting. Google has updated the rich results guidelines to refuse to mark products that are banned or widely regulated, or that…
Still need directory submission for local SEO?
The primary goal of local SEO is to establish visibility for a local business in the Local Map Pack and/or the top three organic search results. These usually reside just below paid Google ads and the Map Pack. As with all SEO, many factors (ie, the (in)famous Google algorithm) come into play in determining which…
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Local SEO focuses on optimizing a company’s online presence for a specific geographic location. In addition to optimizing your company’s website for search engines, local SEO efforts also focus on increasing visibility in local search results, such as those on Google Maps and local business directories. Local SEO specialists have discovered the importance of this…