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Is local SEO still relevant? The Everlasting Importance of Local SEO In a world dominated by Google searches, local SEO is your ticket to prominence. Google is constantly adjusting its algorithms to show users the best local results, making an SEO strategy more important than ever. Is local SEO important? Benefits of local SEO Better…

How do you calculate ROI for search ads? To calculate ROI, take the revenue from your ads and listings, subtract your overhead costs, and divide by your overhead costs: ROI = (Revenue – Cost of Goods Sold) / Cost of Goods Sold. What is a good Google Ads ROI? What are the strong results of…

NP Digital leads the way at the eighth annual Search Engine Land Awards, with the US agency a finalist in a whopping seven categories. Two other agencies that have achieved finalist status three times are Rocket Agency (Australia) and Logical Position (USA). Meanwhile, 10 agencies are two-time Search Engine Land Awards 2022 finalists (AEK Media,…

What is a freelance digital marketing consultant? What is a Freelance Digital Marketer? A freelance digital marketer is an independent professional who uses digital tools to promote a client’s products and improve sales. Freelance digital marketers promote their clients’ brands in a variety of ways, such as email, social media and search engine marketing. How…