What three things are involved in local SEO? Who benefits from local SEO & Why? By focusing on local keywords and optimizing your online presence for local search, you can attract customers who are specifically looking for local businesses like yours. Service-based businesses, such as plumbers, electricians and contractors, can also benefit from local SEO….
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What are the 3 C’s of SEO? Simply put, the fundamentals of SEO can be boiled down to the three Cs: content, code, and credibility. What is Black Hat in SEO? Black hat SEO is a practice that goes against search engine guidelines used to rank a site higher in search results. These unethical tactics…
The opinions expressed by Entrepreneur employees are their own. While globalization has significantly changed the market, many companies are starting to build on their success by selling to local customers. Yellow pages may have been a business necessity, but online search engines have taken over. That’s why local Search Engine Optimization (SEO) has become one…
Over the past several years, psychology has attracted a lot of interest outside of academic circles. With one of its main sectors, economics, now influencing the strategies of the largest companies in the world, it is not surprising that many people pay attention to its supporters. Indeed, books such as Dan Ariely’s Predictably Irrational have…