When expanding your business to reach a global market, multilingual SEO is essential. A watertight multilingual SEO strategy ensures that search engines can find your site quickly and that your company can also be successful in other countries.
What is Multilingual SEO?
Multilingual SEO differs from regular SEO in that it optimizes your content in multiple languages. Localized keyword research should be done to help users find your website in their native language.
The Benefits of Multilingual SEO
Multilingual SEO allows you to target consumers around the world, successfully accessing foreign markets. There are many benefits of multilingual SEO because it allows you to:
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· Connect with a wider audience
· Grow your business internationally and build a global brand
· Gives you an edge over competitors
Keyword localization refers to the process of customizing a set of keywords for a different target market, in this case one with a different language. Keyword research should be conducted by multilingual SEO specialists whose native language is your target market.
They can use their life experience to understand the language, culture, nuances and search behavior of your new target audience to tailor your keyword strategy. Not only does this help you rank better in the search engines, but it can also help you discover hidden opportunities that you were not aware of before.
They understand how people search in their language and can find alternative keywords and phrases that may not be understood in your current market, and the best search volume to attract new customers.
Donkey is ‘burro’ in Spanish, while it means ‘butter’ in Italian.
· The English word “gift” means “poison” in German and “married” in Swedish
· “Beer” in English means “beer” in Dutch
· In the UK, the word “chips” refers to “frites”, while in France “crisps” refers to “crisps”.
There are also differences in popular search engines; Google is the dominant search engine in UK and US while in China it is Baidu. Therefore, search volume research should focus on the search engines primarily used by customers in the country you are targeting.
Specialized tools enable experts to discover commercial opportunities in other markets and the different keyword volumes between international marketing.
One of the goals of SEO is to show the right content to the right people at the right time, but it’s important to do it the right way. Keyword localization is not the only factor as you can rank high for a relevant keyword.
Still, native speakers will know immediately if the content isn’t translated correctly, affecting their experience. This can lead to your website having a high bounce rate and search engines viewing your content as irrelevant to users.
SEO translation is the process of translating your website content into another language. This is to ensure that you can successfully deliver your content and posts to new audiences and help the search engines understand your content.
As you translate the most important content on your website, you’ll also want to update titles and meta descriptions so that you get more exposure and organic traffic on your website.
Why Can’t I Use Google Translate?
It is important to remember that the literal translation of keywords with tools such as Google Translate does not take local expressions and cultural differences into account.
Although it is an advanced machine translation tool that can be useful in translating words or sentences in daily life, these translations in another language may not make sense and can be difficult to read.
You need to ensure that translations are correct and use effective and engaging language for your target audience. To achieve the best results, keep the following in mind:
· Define your target market and audience
Now that you understand the importance of using native multilingual specialists for your multilingual SEO, you can hire an international SEO agency like GA Agency to ensure your global expansion is successful.
GA Agency is an international digital marketing agency specializing in global expansion; they cover over 14 languages and have a team of in-house multilingual SEO specialists and copywriters.
Localized keyword research and translations are integral to the success of a project and must be done correctly to succeed in target markets around the world.