Forsta named VP Rio SEO

UK/US – Market research and customer and employee experience business Forsta has appointed Joel Headley as vice president of products at Rio SEO.

Headley (pictured) will lead the product strategy of the marketing platform Rio SEO, which was acquired by Forsta earlier this year. In particular, Headley will help facilitate the integration of Rio SEO tools, such as Local Lists and Local Reviews, with Forsta’s Human Experience (HX). ) platform.Prior to joining Forsta, Headley spent 12 years at Google, where he was the company’s founding director of customer and product development teams such as Google Maps and Google Earth. After Google, Headley worked for five years as a product director. of local SEO and marketing practice at PatientPop, and in 2020 they founded Leadferno, a software-as-a-service company. Brian Buta, head of product at Forsta, said: “Joel’s skills will be invaluable in scaling and expanding our community. information and marketing solutions and integrating them with Forsta’s HX platform.

Headley (pictured) will lead product strategy for marketing Rio SEO, which was acquired by Forsta earlier this year.

In particular, Headley will help facilitate the integration of Rio SEO tools, such as Local Listings and Local Reviews, with Forsta’s Human Experience (HX) platform.

Before joining Forsta, Headley spent 12 years at Google, where he was the company’s founding director of customer and operations team for products such as Google Maps and Google Earth.

After Google, Headley worked for five years as the product director of the local SEO and marketing department at PatientPop, and in 2020 he founded Leadferno, a software-as-a-service company.

Brian Bhuta, chief product officer at Forsta, said: “Joel’s expertise will be invaluable in expanding and expanding our local knowledge and marketing solutions and integrating them with Forsta’s HX platform.”