Local Landing Pages: A strategy to rank for local search terms

When approaching the unique problem of how you should advertise in the digital age, one of the most unique solutions to the problem is Search Engine Optimization (SEO). SEO focuses on building traffic and attention organically to your website through carefully selected words that help bring clients to you. The SEO scale can also be…

Getting backlinks is like exercising regularly. It is time-consuming, and the results are not immediate, but a daily workout contributes to your long-term health. Likewise, regular work on a solid backlink profile builds authority for your website and contributes to organic ranking growth. In local SEO, getting backlinks is particularly challenging. Small businesses often do…

Recurring events and seasonal stores can provide fantastic opportunities to improve commercial performance and create meaningful engagement with a wider repeat audience. From smaller local fairs and pop-up shops to major music festivals and industry-leading shows, the opportunity to immerse yourself in this organic seasonal marketing campaign should not be overlooked. Several good articles have…

Hreflang Conflicting Statements Hey Gary, you and /u/johnmu have conflicting statements on hreflang. John says they will not help with rankings and you have said they’re treated as a cluster and they should be able to use each others ranking signals. Can we get an official clarification on this? Gary’s Response This is an interesting…