Local SEO Checklist 2022 – 5 Key Factors to Maximize Reach
According to statistics, about one-third of all online consumer searches are for local businesses. Also, a third of all Google searches are questions about local information.
As a business with a physical presence in a specific geographical area, a position for such research questions can be a great source of business. But ranking for local search results will require you to nail your local SEO strategy.
But don’t worry, because this post shows five things you’ll want to focus on to increase your site’s reach.
Have a Strong Website Foundation
Your website is the foundation of local SEO. Without a good website as a foundation, no amount of content optimization will produce the desired results.
One area of your website that you will want to pay attention to is responsive design. A responsive website renders well regardless of the device used to view it, which is an important ranking factor for Google.
After having a responsive design, you need to work on your website speed, URL structure, and internal links.
Get Professional Help
While increasing your reach in local results may seem easy on paper, it may not be so easy when doing it in practice. Also, you may not have time to work on your site’s SEO and run a business at the same time.
So you might consider hiring a local SEO agency. For example, if you have a physical location in Dallas, you can find a local agency to improve your strategy for better results.
A real estate agency in Dallas is better suited to navigate the local market because they understand it better.
Optimize Your Google My Business Profile
Google My Business, formerly known as Google My Business, is an essential local SEO tool for home businesses. This free Google service allows businesses to set up a profile with their contact information, location, and customer reviews.
If you haven’t created a profile yet, you need to set one up right away and make sure it’s well optimized. A good way to do this is to make sure all the information you enter is correct, from business hours, phone numbers, business websites, and physical addresses.
Additionally, aim to fill out every section of your profile to ensure your audience gets as much information from your profile as possible. You may also need to upload a relevant photo, for example, of the building you are in.
Identify and Incorporate Local Keywords
When ranking for local search, it’s important to identify the keywords you want to rank for. Keywords are phrases that internet users type into search engines when searching for information online.
For example, a homeowner with plumbing problems in Dallas might type “best plumbing in Dallas.” So when creating content for your plumbing business in Dallas, you can make sure to use such keywords in your content to rank in Google results.
There are two main types of words; short tail and long tail keywords. Short keywords like “Dallas plumbing” will be more competitive, and your chances of ranking as a small business may be slim.
Therefore, use long keywords like “professional plumber in Dallas.” Long tail keywords are not very useful, thus increasing your chances of ranking in search results.
Encourage Customer Reviews
Your Google Business profile has a section where customers can leave reviews. When large businesses are looking for local searches, Google takes these reviews into account, so you can make sure you collect as many reviews as possible.
The best way to get good reviews is to ask happy customers to leave reviews. Happy customers will often be more than willing to do you this favor.
Also, it is important to consider that not all reviews will be positive. Disgruntled customers can also leave negative reviews, hurting your business and, therefore, your Google ranking. However, how you handle bad reviews is also important because Google takes that into account when ranking your business.
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With local SEO, your business gets more visibility so that the right people who are interested in your product and at the right time find them. When your business is more visible, this means more profit, sales, and even relevance.
What are the 3 stages of ranking?
Introducing the 3 Steps of SEO
- Tune-Up stage.
- Construction Phase.
- Expand-Exit step.
What are the three levels of honor? The three levels of status are: discovery, relevance and power.
What are the top 3 ranking factors?
In no particular order, the top factors that drive ranking on Google are: Quality content. Mobile-first. Page Experience.
What are the stages in SEO operations?
The SEO process consists of six general steps: Research, including business research, competitor analysis, current assessment, and keyword research. Planning and strategy, including decisions on how to manage content, build links, manage social media presence and technology implementation strategies.
How many stages are there of SEO?
These steps not only define the state of the business or website, but also what metrics to focus on to push them to the next level. Let’s examine the three phases of SEO: visibility, acquisition, and engagement/visitors.
What is SEO operation?
The SEO process aims to improve the organic search results of a business, driving organic search traffic to the site. This allows marketers to distinguish between traffic coming to the website from other channels – such as paid search, social media, direct referrals – and organic search traffic.
What is an SEO strategy?
SEO strategy is the process of organizing website content by topic to improve the likelihood of appearing in search results. Essentially, it’s the process you follow to increase your chances of getting organic traffic from search engines.
What is SEO and examples?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from search engine rankings. Common tasks associated with SEO include creating quality content, developing content around specific keywords, and building links.
What is the meaning of SEO strategy?
SEO stands for search engine optimization, which is a set of activities designed to improve the visibility and ranking of websites in organic search results.
How local SEO helps grow your business?
One of the benefits of local SEO is that it drives potential customers to your site and increases conversion rates. According to Joel House Search Media, 28% of home searches lead to sales. So there is no denying that local SEO results in the best conversion-increased traffic results in increased sales.
What is local SEO and why is it important? Search engine optimization (SEO) is an online strategy that can result in your website appearing at the top of search engine results pages. If you want to attract customers in your area, you will definitely need local SEO. This is where you optimize your site for local search results.
Why local SEO is important for your business?
Benefits of local SEO Better online visibility: Local SEO practices, such as citations and link building, increase your online visibility. This makes it easier for new customers to find your business. More in-store foot traffic: Greater local visibility brings more foot traffic to a brick-and-mortar location.
What is local SEO vs SEO?
Here is the difference. While traditional SEO focuses on improving your site’s visibility on a national or international scale, local SEO allows you to capture your local search engine to connect with searchers in your area.
What is local SEO and how do you do it?
Local SEO is a search engine optimization (SEO) technique that helps your business become more visible in local search results on Google. Any business with a physical location or service area can benefit from local SEO.
What are local SEO keywords?
Local keywords are keywords that contain location-specific keywords that generate results related to a specific location. These keywords help drive people in your area to your business and play an important role in improving your local search engine optimization (SEO) strategy.
How many stages are there of SEO?
These steps not only define the state of the business or website, but also what metrics to focus on to push them to the next level. Let’s examine the three phases of SEO: visibility, acquisition, and engagement/visitors.
How many steps are there in SEO? Right now your business is in one of the following 3 stages of SEO, and as we discussed above, the stage will determine where you need to focus. The 3 stages are: Tune-Up stage. Construction Phase.
How many types of SEO are there?
There are about 12 different types of SEO that help websites to rank better on search engine results pages.
What are the 3 types of SEO?
There are three main types of SEO: Internal (On-Page SEO) External (Off-Page SEO) Technical SEO.
What are the stages in SEO operations?
The SEO process consists of six general steps: Research, including business research, competitor analysis, current assessment, and keyword research. Planning and strategy, including decisions on how to manage content, build links, manage social media presence and technology implementation strategies.
What is SEO operation?
The SEO process aims to improve the organic search results of a business, driving organic search traffic to the site. This allows marketers to distinguish between traffic coming to the website from other channels – such as paid search, social media, direct referrals – and organic search traffic.
How many Google searches are local?
Almost half (46%) of all Google searches consist of users looking for local information. These local searches consist of people looking for businesses in their area or in a specific service area.
What percentage are new searches on Google? There are trillions of searches on Google every year. In fact, 15 percent of the searches we see every day are new – which means there’s always more work to do to present people with the best answers to their questions from a variety of legitimate sources.
How many people search local businesses on Google?
86% of consumers use Google Maps to find local businesses The latest SEO statistics from Google Maps show that 86% of consumers use the platform to find local stores and businesses.
How many businesses are searched on Google per day?
Summary: Google Search Statistics 2022 Google processes more than 8.5 billion searches every day.
What percentage of searches have local intent?
Did you know that 88% of consumers perform local searches on their mobile phones or call a store within a day? In fact, about 46% of all Google searches are looking for local information.
How many people search online for local businesses?
What is the percentage of home search? In 2020, 93% of consumers used online search to find a local business (according to a BrightLocal survey of 1,013 US-based consumers).
Where do most Google searches come from?
63 percent of Google’s US genetics search traffic originates from mobile devices. Facebook is the most searched keyword on Google. 84 percent of respondents use Google 3 times a day or more. 46 percent of product searches start on Google.
Which country Google searches the most?
Perhaps unsurprisingly, the United States is the most Googled country on the list, ranking first in 45 of the 190 countries included in the data.
Which country searched most on Google 2022?
It seems that Ukraine is the most sought-after country in 2022 because of the continued occupation by Russia.
Where do Google searches come from?
Google uses automated programs called spiders or crawlers, like most search engines, to help generate its search results. Google has a large index of keywords that help determine search results.
What gets searched the most on Google?
| # | Key word | Check the volume |
|---|---|---|
| 1 | 160,000,000 | |
| 2 | youtube | 151,000,000 |
| 3 | amazon | 121,000,000 |
| 4 | nature | 103,000,000 |
