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Competition in this digitized business environment has skyrocketed over the past two years. As a result, not only are businesses struggling to generate revenue, but even lawyers are struggling. But law firm SEO is an easy way to make your firm and its offerings stand out from the crowd. SEO can help you reach customers…
Local SEO Guide in 15 Steps: How to Find Hidden Opportunities
1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website must be connected to Google Search Console. If not, you or the site owner will need to…
What is Local SEO and Why It Matters for Law Offices
Do you know the difference between regular organic SEO and local SEO? Do you know why the difference even matters? Here, we’ll break down the basics of local SEO for law firms and how it impacts your search engine strategy. Simply put, local SEO is where marketers focus to improve search engine rankings and visibility…
Still need directory submission for local SEO?
The primary goal of local SEO is to establish visibility for a local business in the Local Map Pack and/or the top three organic search results. These usually reside just below paid Google ads and the Map Pack. As with all SEO, many factors (ie, the (in)famous Google algorithm) come into play in determining which…